Called,Stationery,There,are,mo marketing It's Called Stationery!!!
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
There are more than a few things that annoy the heck out of me in this world of design and marketing. Probably one of the biggest pet peeves that gets up my nose is how industry professionals overlook the importance of proper spelling! Its particularly frustrating to see industry references misspelled by the pros. Be they designers, writers or other such experts, too many in this business rely on the wisdom of the almighty Spell-Checker more so than their Grade Three Language Arts notebooks.They dont pay attention to the details of their work!If they were paying attention, they would know the difference between stationery and stationary.Were not talking about the semantics between American and British spellings here. The debate will never end between whether or not there should be a u in the word colour. (There it is again, that imbecilic Micro-Snot spellchecker telling me Ive misspelled colour when Ive told it time and again that this is the way I want it spelled )Colour, colour, colour, colour, colour, colour, colour, COLOUR!!!!Ahem. Back to the issue at hand No, this is not a U.S. Canadian spelling bee. Im talking about using the correct word in its proper context. And its about taking a few extra minutes to double-check that youve got it right.But few people these days take the time to check!What got me ranting on this subject today was the proliferation of references to stationary when designers were referencing items in their portfolio.One such designer was a hotshot magazine art director in New York City. Madison Avenue type you know, the one that has to build an addition onto his estate to house him AND his ego Gotta give him some street cred GORGEOUS web site. But that one, small detail just got my goat. I thought: How could a professional this high up in our industry make such an obvious blunder?We designers, of all computer users in the WORLD, should know the difference between stationary and stationery! So how does this happen?Too many designers and computer users in general have gotten LAZY!We all want to trust technology to do our thinking for us. We convince ourselves that if nothing pops up with that little red squiggly line underneath it, it MUST be spelled right! After all, it passed through the spell-checker!For too long now, weve put WAY too much faith in spell-checkers. The results? I mean, aside from the general denigration of the English language Can I tell you how many web sites I see in a day that are absolutely riddled with misspellings?Can I tell you how many print jobs Ive seen over the years that have been distributed to customers with misspellings in them?Can I tell youwhat kind of impression that makes on customers and how much it can damage your BRAND?Ill be honest with you when I find a misspelling on a piece of marketing material, that company or individual INSTANTLY LOSES CREDIBILITY with me.Im a piranha that way. I make no apologies for it.Oh and do you want to take a wild stab at how much MONEY is spent reprinting jobs with spelling errors in them?SAVE MONEYANDYOUR CREDIBILITY!In most circumstances, it helps to have a piranha, not a computer, checking over the details on your marketing materials with a fine-toothed comb.And just to set the record straight, lets see what Mr. Webster has to say on this matter:Stationery: 1: materials (as paper, pens, and ink) for writing or typing 2: letter paper usually accompanied with matching envelopes Stationary: 1: fixed in a station , course, or mode : IMMOBILE 2: unchanging in condition stationary population Designers may have 'stationery' items in their portfolio, but their clients won't remain 'stationary' for long. They'll eventually leave for someone who goes over those little details for them.
Called,Stationery,There,are,mo