Renting,Buying,Lists,Many,mark marketing Renting or Buying Lists
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Many marketers peg acquisition-based email response rates athistorically low levels, primarily due to the high volume of messages ineveryone's inboxes these days. Some believe that allocating anypercentage of a marketing budget to acquisition-based email is waste.However, this is not true. Although the true response rates foracquisition are typically lower than those for retention-based email,renting lists to win over prospects and grow a customer base can workwonders, if you do your homework.Here are some guidelines that can help in buying or renting listsfor achieving high ROI. - With email, just like direct mail, how precisely the list istargeted to the marketers offer is critical to the success ofthe email campaign. The marketer will need to test a varietyof email lists in order to find the most responsive names fortheir offer. Recency, Frequency, and Monetary Value areimportant within email lists. Thus, where applicable, focuson lists of recent online buyers or registered users. - More importantly, when researching email lists, focus on theorigin of the list to ensure compatibility with your offer.Make sure you obtain names from branded, well-recognizedsites or sources. Since an outbound email announces to therecipient, in the form of a header, exactly where they gavepermission, a well-recognized source would lend morecredibility to the message.A frequency cap can ensure lists aren't over mailed. If a listmanager can't provide the details on mailing frequency, lookelsewhere. That organization probably lacks the control, technicalexpertise, and reporting basics. Also ask about recency selections.Newer names offer access to new subscribers.Frequent uploads of new names and instant suppression ofunsubscribes are a must. Your brand will be associated with spam bythose who unsubscribed but still receive mailings before their requestis processed. Lists that are housed and resold by multiple managersare probably mailed more frequently. This negatively impactsperformance, brand equity and deliverability.As email filtering becomes dominant, you must make sure listmanagers are up to speed on delivery techniques and processes. ISPrelations and white listing are critical. Check all available blacklists forthe list manager's IP addresses. List managers should be able tomonitor delivery of their campaigns and ensure messages aredelivered to the inbox, not a bulk mail folder.Finally, the best-performing lists provide the most ability to sliceand dice the file to find the right people for your offer. Sorting basedon demographics, psychographics, and even specific stages of thebuying cycle will almost always outperform untargeted mailings.
Renting,Buying,Lists,Many,mark