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Article marketing is currently one of the most potent ways to drivevolumes of targeted, qualified customers to almost any website. Butthere is a catch, you must use it properly or it will be a waste oftime. The backbone of article marketing is "keyword relevancy".Understanding the concept of keyword relevancy is crucial if you wantto use article marketing effectively. Once you have mastered keywordrelevancy in connection with article marketing, you will generally nothave to spend another dime to make money online. When a person performsa "Google search," just a few words are typically used to run thesearch. The person running the search will usually enter a short phraseof words in the search box to start the search and hopefully findprecisely what they are looking for. These simple words are thekeywords which Google uses to find related content on the internet.Furthermore, these keywords are the exact words or phrases you need tofocus on when crafting an article designed to achieve high rankings onGoogle. Keep in mind, when choosing keywords or keyword phrases forarticle marketing, pick keywords that are directly related to yourwebsite. You should pick words that any ordinary person would normallyuse on Google to hunt for your particular website. Generally speaking,most people using search engines do not look through the search resultsfarther back than page 3. So, you need to focus on the precise keywordsrelated to your website in order to have a good chance of achieving alisting on pages 1-3.It is a work in progress, something we docontinually over the lifetime of our websites and, as with any skill,we can improve our writing and naturally increase in our skill withoutthe pressure to be the absolute best writer/article marketer on day 1.This is a process, and instead of getting bogged down in trying to dothings perfectly (not really sure if there is a "perfect" way to dothings anyway), I'd like you to focus on starting where you are andthen improving over time.Article marketing is really a smart wayto present your product to the right audience or getting back linksthat will effect naturally to your traffic, not to mention it's freeservices, thus you don't need to spend a dime. But one thing you needto consider, doesn't mean your submitted article will be successful andabsorb large of audience, there's always pros and cons in everything wedo, but at least you never know after you submit it. Beside where elsecan you receive hundreds of back links and traffic to your site for anhour or less of work that cost you little or mostly free, except inarticle directories?It is also one of the best low cost ways topromote yourself and your business. Here's what you need to know toimplement this marketing strategy. Why articles are the most powerfultool for driving traffic to your website? Articles make search enginesindex your website and drive traffic to your website. Writing andsubmitting many articles to article directories is very powerful inmaking your website visible on search engines. By including yourkeywords in your articles, when people are looking for informationrelated to your niche and type those keywords, your articles andwebsite show up on search engines, therefore, making it easy for you toget a lot of traffic on your website. Article marketing - if it'sGoogle way, it's my way as well.Article marketing is not"article writing" as you may know it if you're a writer or reader ofmagazines, journals and such. Article marketing is a new concept that'sbeing used by web experts to help spread the word about theirbusinesses. It's a tool that's meant to increase your website'svisibility. If you're familiar with link exchanging and linkdistribution, you know that the more websites who include a link toyour own website, the more exposure you get and the more chance youhave for making a sale.Once the article is written, it isdistributed and publicized in the market place with one goal in mind:gaining readers. The more people that read it, the more people that arelikely to want to know more and may go on to hire or purchase theproduct or service that you have advertised in the article, making it agreat investment of your time and if you have paid for the article tobe written for you, your money as well. This style of marketing has thepotential to gain the author of the article business credibility aswell as obtaining possible new customers or clients. It is commonlyknown as free press space, especially seeing as article marketing hasmoved on from its traditional forms of paper print to the wonderfulworld on the internet, and is great for any business with a low budgetfor their advertising sector. With the increase of e-commerce andonline marketing, it would be silly not to. Take up the offer ofadvertising with your articles online. Article Tags: Online Marketing, Article Marketing, Keyword Relevancy, Search Engines