Gaining,Market,Growth,Economic marketing Gaining Market Growth in an Economic Downturn
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
It can seem like the world is against you! You work hard, sometimes 15hours a day to make your small business survive to only feel like yourcustomers hate you, banks dont trust you and the economy is out toget you. If youre one of the countless small business owners you needto refocus your energy on a few key factors that make owning a businessduring a recession as successful venture. There are several key factors that must be looked at when positioningyour self to gain market share. Keep in mind that many of thecustomers that you are looking to gain will not be loyal to thecompany that currently services them and in most cases they will bewilling to go to anyone who can provide them with a few key thingslike, better price and customer service. However, one of the mostoverlook keys to success in a recession is advertising. Its usuallythe firs thing in a budget that goes but it should be the last! TheInternet is the biggest advertising boom of this century and SEO companiescan help your company be found on the Internet. However, dont beafraid to attend trade shows where the CCPPC (cash cost per possibleclient) is minimal. Even springing for a custom exhibit buildercan do wonders for product placement and design. If your potentialcustomers dont know youre out there the game is already over! Second only to letting people know you are actually in business is thecustomer service you offer. If you are in business to sell a service ora product you are absolutely not the only company selling the sameservice or product. In reality, you are likely charging within a 10%margin of your closest competitor and neither of you are willing or canafford to change that so the most important and the most key factor isyour customer service. Depending on your employee base it may be bestfor you to go outside your doors for quality control and find areputable third party for your quality. However, personal hands on(straight from your leadership) approach will always be successful. Most people think this next item should be first but its really theleast important. The product or service that you offer. Quality isimportant. If you competitor can offer a better product at a lessercost you are done so likely youve caught onto that concept and havealready ensured you are offering the best product you can. Honestly,the type of product is unimportant. A man once called a rock a pet andmade a million dollars that spanned several recessions. Its possibleto sell anything that remotely has a market. Although large-scalesuccess in the market you are in is dependent on the size of the marketyoull be successful if you keep focused on being found, customerservice and making sure you are competitive with your product.
Gaining,Market,Growth,Economic