The,current,advertising,market marketing The current advertising market is in meltdown...
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
... with audiences disappearing, TV rates plummeting and clients cutting already slender budgets. Perhaps we should be rejoicing that the days of hype and excess are finally over.The advertising boom of yesteryear will forever be associated with the credit boom. Just as the values of that economic system are now discredited, so to will be the values of the marketing and advertising boom that went with it.In the future we will no longer have high regard of advertising/marketing that is mass-produced. We will be amazed that Clients, like Guinness, will have paid 15 million pounds for the production of a TV commercial.Marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing.The all-embracing concept of marketing has been lost on a lot of companies, resulting in a poisoning of the well, a deeply ingrained lack of trust that, now has become an enormous obstacle to overcome: Marketers have spammed, lied, deceived, cluttered and ripped us off for so long, were sick of it.Which means that even if you have a really good reason, no, you cant call me on the phone. Which means that even if its really important, no, Im not going to read the instructions. Which means that god forbid you try to email me something I didnt ask for youre trashed. Its so fashionable to be sceptical now that no one believes you if you attempt to do something for the right reasons.Like all those packaged-up bundles of bad debt, contemporary advertising had no fundamental value. It was misplaced faith in future economic growth that drove up the values of 30-second TV commercials!The Clients spent so much money on advertising because they believed that they were living in the best of times and that it was all just a one way street - upwards! We all now know all this wasn't true.In the years to come this advertising will be seen as the ultimate symbol of the economic fairyland we have been living through in the past five years, an era in which the world lost touch with its sense of value. These were not masterpieces of advertising, they were the icons of idiocy.My recently published book "Television killed advertising" is now available @ Amazon Books UK. In the book I detail just how much more effective interactive communication is when compared to conventional advertising and details the results of a research investment in excess of £5 m. It also discusses where we went wrong in the past and where we are going to go wrong in the future unless we learn the real meaning of the word "communication".
The,current,advertising,market