Got,Your,Money-Making,Launch,C marketing Got Your Money-Making Launch Campaign Strategy Yet?
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Have you noticed that folks are being choosier about where they spend their money these days? Gone are the days (if they ever really existed) when you could create a great product or program and expect it to sell itself. People are busy and theyre skeptical. Its not that they wont buy - its just that they want to be sure theyre getting value for their investment. And they dont want to have to work to figure out what that value is.There are too many options available, which means the brain is on overload trying to sort through the possibilities. No one wants to take the time to determine what the payoff of buying your audio product, attending your workshop, or hiring you will be. So you cant afford to casually toss your well-crafted product, program or service into the ring of public opinion without providing the necessary framework for your audience to understand what it is and why they need the transformation it brings.In short, you need a carefully planned launch campaign to go along with that terrific offering you just developed.Here are 4 essential steps you can follow right now to turn your desire for sales into a solid online launch campaign.Step 1 IntroduceGood manners dictates that an introduction take place before a relationship can be expected to begin. So the smart marketer spends some time introducing the problem situation and why its important to get it solved before they start talking about their specific solution. This is the phase where you can drop hints about whats coming without giving any specific details.Step 2 EducateYou wouldnt marry someone without knowing at least a little something about them, would you? Well, before you ask your audience to buy, they need to know what your product or program is all about, what problem it solves, and how it will make a difference in their lives. The focus is on results, not features. (Its just not relevant to them how many coaching sessions they get, for example, until they know what theyll get out of the sessions first.) Now is also the time to address those pesky concerns and objections head on, so your potential client has no reason to say no when you finally ask them to buy.Step 3 MotivateInertia is the marketers worst enemy (and make no mistake, if youre in a service-based business as anything more than a hobby, youre a marketer). Regardless of how perfect a fit your product is to your clients particular challenge, if you fail to give them a reason to buy and buy now they wont. Some people (those with what I call the White Glove style of selling) consider this phase to be a bit sneaky or manipulative. But honestly, if you believe in your product or service, and know that it really CAN have a positive impact on your clients life, how is it being manipulative to give them a reason to get off the fence and take action?Step 4 SellBy far the shortest phase in this 4-step sequence, this is when you actually present your offer and allow your audience to make the purchase. If you jump the gun, and make your offer before youve introduced, educated and motivated, you damage your sales. (Likely youve already discovered that.) Like fine wine or an angel food cake, you just cant rush a launch and expect outstanding results.The 4-Step Sequence Is About Creating Connection, Not Just Making a SaleSkillful marketers know the purpose of your launch strategy is to build relationship, of which the sale is a happy by-product. Happy for you in terms of cash flow; happy for your client in terms of transformation.And happy clients always come back for more.
Got,Your,Money-Making,Launch,C