Market,researches,launch,new,p marketing Market researches to launch new products: why industry can't
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
I was reading an article by Roberto Carminati and Carolina Parma on Economy of last week: "Us, the kings of TESTS":"During crisis you're not allowed to make mistakes.It's for this reason the steps preparing the way for launching a newproduct on the market become more strategic for firms, that now involveconsumers to test prototypes, games and to taste snacks..."I began to wonder and I found confirmations at the same time: 1.THE DOUBT:Are we sure that the consumer is really considered as a KING?Until I'm told otherwise, in more that 12 years experience instrategic consulting, I saw very few people taking seriously from thispoint of view. I followed lot of surveys of course, but, although my efforts to reallyget some results from this point of view, I've often run into managersmore concerned in finding proofs of their certainties than focused onputting themselves at stake and on LEARNING by people (well, by theway, if they are true KINGS, let's stop to call them consumers...)2. THE CONFIRMATION:Doing mistakes costs a lot of money more than the necessary one if you think before. During crisis, where what is certain seems to fall down and theperformance anxiety is overpowering, the market researches, the focusgroups, the field works and more properly the people study isprospering... this is the right chance to understand that it's betterto think and then to act, for the most enthusiastic as well. 3. THE CERTAINTY:The market researches are NOT JUST for the consumptioncolossus, they are mandatory steps to launch all products and services,the industrial ones as well. Studying how people solve theirproblems, accomplish their demands, is necessary if you have a goodidea to suggest, whether your product is an industrial machinery or afinancial solution.It's good to find out if your idea will be a real business, it's useful to understand if and how to renew it, it's useful NOT just to test, dear sirs, it's useful above all to learn! Article Tags: Market Researches, It's Useful
Market,researches,launch,new,p