Why,You,Should,Use,Direct,Mail marketing Why You Should Use A Direct Mail List Broker For Your Direct
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
ManyInternet marketers completely ignore the potential of off-line direct mailmarketing strategies. You can easily design a promotional postcard that directsprospects to a page on your website. You can also run a mailing campaign fromthe comfort of your home via the services of an Internet-based company whichwill handle the printing and posting of your mail shot. No matter how well designed and attractive your promotional postcard is, if youdo not have a good mailing list the results will be disappointing and you willhave throwing good money down the drain. Just as you should strive to improvethe impact of the promotional material that you send out, so you should seekout the best possible mailing list. Put simply, your aim should be to deliverthe right message to the right audience. So what is the best way of finding a good list? With thousands of listsavailable in many different categories, the best way of finding the mostsuitable one for you is to find a good list broker and explain exactly what youwant to do. Make sure you distinguish between a list broker and a list manager,or list owner. A list manager is someone who has a list that he wants to sellto you. A list broker is someone who acts as an intermediary between the leastbuyer and the list manager. A good list broker will provide you with a choiceof several different lists and a series of stats about the list and itsperformance ratings. You can ask the broker to provide you with a "response list" or a"compiled list" in your chosen category. It is important tounderstand the difference between these two types of list. A "compiled list" is a list of names that have been gleaned frompublic databases, such as club listings, customer listings, or listings ofpeople who live in certain areas and so forth. A "response list" is a list of people who have demonstrated by theirpurchasing history that they are interested in a certain type of product and arepresumed to be likely to buy that kind of product again. Response lists are more expensive than compiled lists because they are moreresponsive - as you would expect! The age of the list is another important factor that you need to consider whenchoosing which list to go for. Generally speaking, the response rate of a listtends to decline as it gets older. A list will also work better if it is tightly defined. You can help the brokerfind you the best lists by giving him a clear picture of the type of prospectyou are aiming your mail shot at and what you want to achieve from yourcampaign. Do you want the responder to subscribe to a newsletter, download anebook, purchase a product or join your downline? Now that you have narrowed down your choice to just a few lists, you will wantto test the list to see which one performs best for you. See if it is possibleto buy a small number of names from the list, 500 or 1000 names will be enough.Test the list to see how well it responds by mailing the names and measuringthe response rate. Do the same with several lists and see which list yields thebest response. You will need to calculate what is an acceptable response rate for yourpromotion and find a list that beats your minimum requirement. Once you havefound such a list you will feel more confident in using it in conjunction withyour mail shot. Remember, direct mail marketing can be a very effective and profitable methodof promoting your business, but you must be willing to test every aspect of thecampaign from copywriting and design through to targeting your niche market andfinding the best list for your promotion. Get all those aspects right and youwill be sitting pretty. Article Tags: Direct Mail, List Broker, Mail Shot, Good List, List Manager, Response Rate
Why,You,Should,Use,Direct,Mail