Checklist,Ensure,Solid,Marketi marketing Checklist to Ensure a Solid Marketing Program
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Want to know if your marketing program contains all of the critical components for minimizing costs while generating the largest number of high quality leads? Just take a quick run through this checklist.We have identified our ideal prospects and invest our marketing resources primarily to attract and develop these prospects. We have clearly differentiated ourselves from the competition in a way that is meaningful to our target market, and our messaging reflects this. We have defined the stages of our prospects buying process and weve created marketing responses to meet the prospects needs at each stage. Our website is a marketing hub that attracts, engages and meets the needs of our visitors. We know this because we monitor traffic and actions, measure against our objectives and adjust continuously. We are highly visible on appropriate search engines. Our demand generation efforts are focused on establishing a marketing relationship and not on trying to force a premature conversation with our sales team. We have an on-going process for developing and nurturing leads that arent ready for sales yet. Our marketing system qualifies leads before they are passed to the sales team. We are continuously improving our conversion rates. We have automated or outsourced the labor intensive activities that can easily take too much of our time. We have set quantifiable marketing objectives and we are consistently measuring results and testing to achieve better response rates.© 2009 Tatum Marketing Inc.
Checklist,Ensure,Solid,Marketi