Don,Skimp,the,Writing,Good,wri marketing Dont Skimp on the Writing
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Good writing can be a very difficult thing to come by.Heres the thing that happens a lot: a company starts to view the image as the most important aspect of an advertisement.No matter what kind of advertising youre dealing with you need to get a person to look at it to begin with. They have to tilt their head towards that poster or pick that postcard up out of the mail pile. This is the hard first step and a very tough barrier to breach, because given the amount of things were confronted with every day of our lives it isnt easy to get someones attention.This becomes your challenge: grabbing a persons attention. If no one bothers to look at your advertisements then all of the money you spent on color printing is now meaningless.Yes, this is a concern, and you do need great visuals for your advertising. Im not going to attempt to argue that point, because I accept it completely as true.The issue at hand right now isnt about how you get a persons attention, but what you do with the attention you get? And the writing is at the core of how you use someones attention.Let me tell you, failing to deliver on the interest you first developed is going to do wonders to get you on someones bad side. I hate it when I take the time to pick up a postcard and all I see is poor, vague writing that doesnt do anything to tell me anything.I can tell you that the next time I see that companys logo on something Im not going to bother reading it.I dont care how long or short your advertising is, you need good writing. From the postcard to the booklet you have to be sure that youre handing people the best writing possible. Every application of color printing needs to be both visually appealing and well written to deliver the most information possible.Failing on either end of things will very quickly lose you a sale and possibly permanently lose you a customer.What do you need to do to make sure you have the best writing possible? Get to the point as quickly as you can. Dont meander around the point and talk about things that dont matter to your customer. Always have your customers in mind when youre writing and be sure that everything you say is meant to attract their attention.The best way to be sure you did a good job is by having someone else read through what you wrote and see what they think.Writing isnt always the easiest thing to do, but youll be hard pressed to develop strong sales if you arent getting the best writing possible.
Don,Skimp,the,Writing,Good,wri