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Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
One of the joys of freelancing is that you get to do everything. But this omnipotence means you cant hate the sales team for not bringing in new clients, because you are the sales team. You cant have a spat with Maureen in accounts because she hasnt sorted your expenses, because you are Maureen in accounts. You do (or dont do) everything. Youre the CEO, the General Manager, the Finance Director, the mail boy and the tea maker. You are it. And thats great if you have the requisite skills. If you dont, its worth buying a few books, taking evening classes or interrogating friends and colleagues to get some idea of what these missing colleagues would normally do. Im a freelance copywriter, so marketing is what I do, and its what I want to discuss in this article. If youre a freelancer of any kind, you probably need to market yourself. If you dont, you may run out of work, or never find much in the first place. Marketing is essential to show people that you exist and that youre available and valuable.Marketing YouCorpDont be afraid to be creative with your marketing. If you advertise with timidity, you will probably present a safe but cold corporate image, when what will interest people is your personality. Be bold and be yourself. Let the qualities that make you a good freelancer shine through. Nobody is quite like you, but if you strive for a brisk, professional image then youll probably end up looking like a great many other freelancers.Spend some time learning about marketing. Ask other freelancers how they market themselves, and copy their most successful strategies. If you know a copywriter, ask them to critique your marketing copy before you print or publish anything. Read copywriting and marketing blogs, and get acquainted with basic principles of advertising. A little knowledge goes a long way. If you dont learn about marketing you may never know where youre going wrong, or what you could do better. Put time and energy into your marketing, because this is what will sustain your freelance existence.
Marketing,for,Freelancers,How,