Questions,Ask,Before,Printing, marketing Questions To Ask Before Printing Direct Mail Pieces
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When contracting out printing services it is important to doresearch. Doing research up front can help you make your direct mailcampaign profitable with as few headaches as possible. We have puttogether a list of questions you may want to answer before going to theprinter.1. Who is your target market?This is an extremely important question because it helps you answerall of the other questions. Take a sampling of your customers. Identifytheir gender, race, economic status and as much other information aspossible. Take that information and see what your customers have incommon. Once you see what the most common factor is, find the secondand the third. Than conduct your direct mail campaign to that specificgroup.For example, you may find that your average customer is female,older than 40 and live in homes over $200,000. It is much easier todevelop a strategy that is effective for that group than a strategythat is effective for everyone.2. Based on your target market, at what quality should you print?If you are targeting high end businesses and your flier looks lowend, you may not get as many responses as you planned. On the otherhand, the expense of high end mail pieces may not be justified if youare targeting lower income individuals.Color or Black and White Printing: If you arefocused on a high end clients who may spend thousands of dollars withyour business you may want to use color because it gives a high levelof professionalism. On the other hand, if your customers dont spendthousands with your business and you depend on mass sales, it may be abetter option to use black and white so the cost doesnt eat up yourprofits.DPI: Or dots per inch, is a measurement ofprinting quality. The higher the DPI the better the quality. Whengetting quotes always ask about DPI, because although some quotes mayseem similar, they may be at ver different DPIs.3. How much should you spend on printing? There are often hidden charges in direct mail campaigns. They arenot really hidden, they are just not often thought about. For example,letter addressing. Once you have a flier, you will have to address andsend it.Depending on your situation it may be better to lower your printingcost and spend more of your budget on actually mailing the flier. Onthe other hand, it may be more appropriate to have a super nice mailpiece and mail it out to individuals who earn more than $200,000 peryear in your area.If you are in need of printing servces, you can contact Better Letter and we can assist you with your printing needs.
Questions,Ask,Before,Printing,