Know,How,Grab,Someone,Attentio marketing Know How to Grab Someones Attention
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
What good is any kind of marketing if no one actually sees it?Marketing needs to be visual. Heres the thing to know about marketing: people arent trying to see it.Idont sort through my mail expecting to pick up a postcard and look atit. I dont go to a store expecting to run into a nice poster I canread through. Im not trying to find the best flyer to fold up and takehome with me, just like I rarely go out of my way to try readingthrough every brochure that happens upon my way.Aside from rareoccasions like TV commercials during the Super Bowl, people need to becaught by surprise. Theyre not going to help you out by trying to findyour advertisements in order to see what theyre all about.All of your color printing is only going to go to waste if you arent getting anyone to look at anything you do.Askyourself what jumps out at you the most. What things have you seen thatyou just had to stop and look at a little closer? If you wantadvertising that work you need to be able to answer these question, orknow what will work best for your customers.Great marketing isa surprise to people. It makes them turn their head to see the posteror pause while sorting through their mail to read your postcard. Itcatches them off guard and makes them want to read more.Thereare typically two good ways of achieving this. The first is strongvisuals. The right kinds of images are always going to be eye-catching.Theyre usually colorful or unique in some way, something most peopledont see everyday, or immediately interests them. Each person is goingto be intrigued by different things, so know your audience before doinganything.The second thing is a large proclamation. This singlestatement will likely need to only be a few words long. If you go anylonger than that youll risk having it be too complicated for someoneto easily pick up. You need them to understand what it says in only afew seconds, because thats all the time youll have.Typicallythis message will be the primary purpose of your advertising. SaveMoney or Great Service are both basic, easy to understand messages thatanyone can take in quickly. Having a good font or colorful print willalways help with this as well.Vibrant colors and words shouldalways be the focus of any color printing you need to get done. Breakthrough a persons attention and make them want to read what yourmarketing has to say. You have to give people something interesting ifyou want them to take the time to read what you have to say.
Know,How,Grab,Someone,Attentio