Remember,Who,You,Writing,When, marketing Remember Who Youre Writing To
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
When writing for a postcard all you need to do is write a few short lines without going into very much depth. A poster is often just has a large, single quote or sentence and nothing else. A flyer gives some brief details about something and thats about it.None of these require that much writing, and because of it, with all of them it is easy to stay on topic and keep your tone right when youre writing.But what about when you need to write some brochures? Brochure printing naturally requires a lot more writing to be effective than other kinds of advertising. You have a lot of space to fill and so you need a lot of words to fill that space up.This is where problems can sometimes occur, because the more you write about something, the easier it becomes to forget who it is that youre writing for.Each industry has certain details that are very specific to just that industry, things that you wouldnt really know about if you werent working in it. This might be certain technical jargon that the general public is unaware of or other aspects of the industry that just dont need to be known if you dont work in it.What happens is that a person is told to write a brochure meant to educate people about some specific products or services that a company offers. Because theyre explaining what these things are, they have a habit of slipping into language that most people wouldnt really know. Suddenly the brochure starts to become confusing to anyone who isnt in your industry, and fails to do the job it was designed for.Someone obviously needs to understand what youre saying to learn about a service. If you stray too much into territory they wouldnt understand than you wont be able to accomplish anything with your brochure printing.This isnt as easy to avoid as it would appear, either, because often you dont realize what youre doing until its too late and youve already written something too confusing for most to understand.The best thing to do is have someone else read through what youve written before you turn your writing into an actual brochure. Find someone you know wouldnt be as well versed in your industry and ask them if they understand what your brochure is trying to say.Every brochure should go through a test like this to ensure they can always be understood.Its just too easy to forget about who youre writing to when you have to write something longer. You can easily slip into wording and information that is commonplace to you but foreign to others, and youll never be able to stop yourself from doing it all the time. But with the right safe guards, such as a person to read through what you wrote, youll never have to worry about handing your actual customers something they cant understand.
Remember,Who,You,Writing,When,