Are,You,Really,Saying,the,Righ marketing Are You Really Saying the Right Things In Your Sales Copy?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Have you ever read a sales copy, or promotion copy andwished somehow itd sound just a bit more velvety flow slightly better andincrease your desires towards the main product so you can actually make the buyingdecision or SPEND MONEY for it? Well if you have, youre not alone. The fact is, many salesletters out there are crippled like this. You see, theyd seem really nice as a big picture but asyou read down the page, second by second your heart just seems to stop and tendto make you breathe harder... I mean, sometimes it even makes you think Whatthe hell is this!? and make you mad just by reading a few sentences from it! And of course, there are reasons why this happened, which Illreveal in a while... Many of times beginning copywriters write to what THEY thinkpersuades prospects into buying. What they dont know is how bad this canbecome when they continuously put copy in the way they do. Because of the dissonance in desires plus the unnaturaltone in the sales message, sometimes it makes people angry just by reading it.Its like datingyou could be a guy who isnt stating his intentions clearly ina way the GIRL wants to hear it and sometimes make her feel mad just by spendingtime with YOU. So how can you make things right? When I write copy I never consider negative intentions, butinstead describe with candor and smoothnesswhat BENEFITS Id visualize myprospects dream about at night and lead them down the page with these pointslike a greased slide (better, while building trust in between). I mean, instead of writing from the standpoint of aFishermans view, have you ever thought of really voicing your heart out fromthe Fishs desires? (Think of it most purchases are emotional, whichexplains why women would gladly pay thousands of dollars for an LV bag and walk away witha smile, feeling good with their new purchase! Sometimes, all you need to do, is paint a picture of theSTORY your prospects already had in mind. Because, if what they read resonateswith what they desire deep inside their minds, theyll nod their heads insilence holding on to every word you say and WANT TO BUY from you as soon aspossible since they felt such strong connection with YOU. So think about this when you write a sales copy next time.What would be the RIGHT thing to say to your prospects, which will drive themfrantic and give them a sleepless night if they dont take action on youradvice? After you know what THEY are well, state them CLEARLY. As for results from doing this the kind of sales, profitsand wealth youll create once you deliver the message your prospects all wantto hearwell, Ill let you amaze yourself.
Are,You,Really,Saying,the,Righ