Getting,stared,with,shouldn,ta marketing Getting stared with PR
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
It shouldnt take you more than an hour to prepare a quick plan based on these primary PR activities. And maybe a couple hours a month to execute. Ive included a couple of articles with more detail on how to pitch the different media channels for you also. And dont over think it right now. Its a starting point from which you can edit and adjust as needed.1. Determine your top media targets. Divide them up by print, broadcast and online. For print, pick 5 -10 magazines youd like to be mentioned in. Then, pick your local newspaper, plus a regional or weekly local publication. (Pick national ones if you have already been in the local paper.) For broadcast, your product should be highly visual. If you havent been on local TV, choose that first youll need the experience. If its a service or business to business, leave TV alone and go for your local talk radio station. If youve already been on local TV and radio, pick five television shows youd like to be on and five radio shows. Online is easy. Pay your kid (or someones kid) a few bucks to find every content website or blogger that might be interested in what you do. 2. Research your media. Buy a current issue of the magazines and brainstorm which section best fits your story. Write down the names of the editors and writers. Watch the tv shows and do the same, write down the producers names that appear at the end. 3. Now, Pitch!! Write a short (200 words or less) pitch for the tv shows and magazines. Make sure you format them correctly. Send them out with a sample of your product, or if its a service, send them an email. Write an online pitch and send it out to your massive list. (Maybe that kid can do this too!)4. Determine if you need press releases, photos, your bio, or any other piece of information to help a journalist tell the story. Put that together into your press kit, or update your press kit.5. Follow up once a month with your contacts. Add 1-2 new targets per month and follow the same process. Its so simple, really. Thats the basic five-step process for PR. Now stop saying Im not sure what to do and go get em. Remember, if you need help writing pitches, or cant find contact emails or phone numbers, www.waxcoach.com can help.
Getting,stared,with,shouldn,ta