Choosing,Promotional,Items,for marketing Choosing Promotional Items for a New Product Launch
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There are many separate pieces that go into a new productlaunch. So many decisions must be made, from timing to packaging to advertisingto market. One of the things that you should do early in the process is startdeciding on the promotional campaign that will publicize your new product andhow it will be handled. While some of the decisions may need to be put off tillthe details are firmer (you cant choose the colors for promotional itemsbefore you choose the packaging colors, for instance), you can start theprocess long before the product is ready for market launch. Here are some ofthe points to consider when deciding on how to handle promotional items foryour new product launch. Is there apromotional item that ties in to the purpose of your new product, or will youhave to design one?In many cases, youll find that the promo item you want touse already exists. If youre planning a viral marketing campaign, forinstance, car stickers and t-shirts are great vehicles to raise awareness ofthe new product and build anticipation for its launch. How can you usepromotional items to build anticipation and curiosity about your new product?There are lots of creative ways to get the buzz startedabout your new product. One of the best is direct mail to your existingcustomers. Keep the curiosity factor high be keeping details scant, and includea highly visible and useful promotional item in the package. A t-shirt ortravel mug with a provocative saying is an ideal choice for this type ofanticipation building. Who should get yourpromotional items?Once upon a time, that answer would be easy. In the world offifteen-minute sensations it gets a little more complex. Start by consideringyour target market. Who do they listen to? Where do they get their information?Some possible targets for your promotional items might be newspaper or magazinecolumnists in your industry, professional bloggers, peer leaders in earlyadopter groups, a purchased direct mail list or your existing customers. Target your own teamfirst.Whatever you do, dont forget your own sales staff in thelist of who should get your promotional items. The first step of a new productlaunch is always introducing it to your own staff. Get them excited andenthused, and theyll lead the rest of the world right to your door. More information about promotional items and promotionalgifts can be found online by searching for the leading online suppliers ofpromotional products. You can tap into their wealth of experience to ensurethat you have the perfect promotional gift or business gift to promote yourbusiness. Why not request a quick quote from online stores or other onlinesuppliers; you will find that online stores will give you great value for moneyproviding you with the best quality promotional item for your businessconvention. Don't forget to check out their special offers and great deals onselected items.
Choosing,Promotional,Items,for