Capture,Attention,Outdoor,Even marketing Capture Attention at Outdoor Events with Promotional Items
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Spring and summer bring everyone out of the woodwork to attendconcerts, outdoor events and fairs. The promotional items that work at moresedate indoor conferences and seminars get lost in the busy, loud atmosphere ofa traditional outdoor event. You need to choose promotional items that will getnoticed. Suit your promotionalgiveaways to the event.Outdoor events call for fun promotional giveaways. This isthe time to break out of the usual rules and go for the fun items. Bring alongall your promotional literature and information, to be sure, but remember thatmost people are here to have fun. The more you can contribute to the fun, themore attention youll attract to your booth or table. Build on the fun.That means that this is the time to go all out with thegimmicky, inexpensive and funpromotional items like balloons, Frisbees and boomerangs. Pick eye catchingcolors and put your logo on them prominently. Dont neglect signage a bigbanner with the same logo as the one on your promotional items will attractpeople to your display area to pick up one of those neat toys and hear aboutyour product or service. Go for visibility.If this is an informal affair, you can use the event tounload leftover t-shirts and other promotional items from events earlier in theyear. Every t-shirt that you put on someones back is more eyes on your logo. Serve cold drinks.One of the things most in demand at any outdoor event iswater. People get thirsty. At any summer event, the longest line is nearlyalways at the booth that is handing out ice cold water in printed promo mugs orcups. When people walk away from your booth with a promo cup bearing your logo,theyll be carrying an advertisement for your business or cause. Invest in inexpensiveprinted bags.The one thing that no one thinks to bring with them to outdoorpromotional events is something to put other stuff in. Informational affairs nearlyalways are crowded with organizations handing out flyers, leaflets and littlepromotional giveaway items but almost no one ever spends a few pence each fora printed carry bag. If you do, you trump every other exhibitor at the event.Not only will everyone be carrying your logo around with them theyll beputting everyone elses logo INSIDE yours where it isnt seen. Hows that for asweet deal? A little advance planning can help make an outdoorinformational fair or event just as valuable to your company as an indoorconference or trade show. Just think things through and be sure to order yourpromotional items with plenty of lead time though an added bonus of outdoorevents and fun items is that the lead time is nearly always far less than itwould be with something more complex.
Capture,Attention,Outdoor,Even