Profiting,While,Others,Perish, marketing Profiting While Others Perish: Marketing Opportunities In Ti
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
On two occasions now, the presidents of two large companies have attacked me.No, not by physical force. But they were genuinely concerned.Turn on the TV, check the front few pages of any newspaper, listen to the radio and no doubt youll be bombarded with a chess match of mentally developed and not-so-understandably respected folks yelling at each other recession-this and no-recession-that.A financial crisis here says one lady, while the other just-as-wise smiles her best smile, looks you in the eye and tells you there is no financial crisis, this is a time of opportunity. And just then, ten other well-greased analysts, and a couple of bow-tie clad economists declare there is no opportunity. Everyone must cut back and cushion their rear-ends in preparation for the big loss.Whats happening really isnt anything new in my view. Sure, parts of this dramatic play have never been seen before. But the economy, since the beginning of time, has had its ups and downs, its sidesteps, trips, hops, jumps and falls.Being the way we are, we tend to forget that everything goes in cycles - and that this too shall pass. I am by no means an analyst, nor an economist - so well leave the end of this story to the men and women that can tell us each and every morning that they know what will happen in the future. I guess while Im working out each morning, their reading their crystal balls So back to the concerns those two presidents had They both felt this economic wave was going to collapse their castles. They were genuinely worried, maybe even a little scared inside.I reassured them that unless their foundation and walls were as brittle as a toasted almond sliver, theyd be fine (these two companies were built plenty sturdy).So Michael, we should buckle down then, right? Cut and curtail our spending and hiring, of course? Im quite positive many other business owners have been thinking the same thoughts. Thats human kind.But letting these thoughts take over your strategic and business edge, that inside core that lit your passion for business, would be a mistake.A HUGE MISTAKEYou see, now is the time to spend more. The greatest challenges provide the greatest opportunities.Stick you head in the sand, build a wall around yourself .and you may or may not weather the storm. If youre willing to take that gamble go ahead.But there is a massive opportunity here. And like I told both these executives the opportunity comes simply because most business owners will be cutting this special here, removing that benefit from there, snipping bonuses on this side, and demolishing ad and marketing spending on the other side.Their voices changed they both knew what I was getting to, what I had in mind. Because fewer people are spending to get their messages out, and are reducing the amount of money they can spend on pampering their clients and attracting new ones by you spending more youll be miles ahead people are always buying something, and this is a great time to stand out, get noticed and acquire those new customers.By no means am I recommending to increase your spending by 10x. Im not even implying increasing your spending. What Im suggesting, because Ive seen it work many times, is that you keep your spending going - continue investing in your business, your marketing and advertising.This doesnt change the need to test and track constantly.So remember, there is always an opportunity around the corner. Look at your business current situation, follow what your competition is doing, and prepare then go in for the jugular, move forward when all others are moving back. You will come out ahead. Market share and profits will be yours for the taking.To your success,Michael Zipursky
Profiting,While,Others,Perish,