Simple,and,Free,Ways,Increase, marketing 5 Simple (and Free) Ways to Increase Your Credibility with P
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Bottom line, marketing is all about connection, not about sales. Because one sale does not make a customer. The proof of this pudding is in the longevity of the relationship.To make it truly effective, your overall marketing objective should be establishing rapport and building a relationship with potential clients until theyre ready to become paying clients. And then continuing to be someone they like and trust so they will buy from you again and again.Credibility is an important factor in the know, like and trust equation. Here are 5 very simple actions you can take today to strengthen your standing with potential clients.1) Stop using a free email account I get a lot of email from entrepreneurs and small business owners asking for information about online marketing or signing up for one of my free audio courses. And I have to admit I cringe every time I see something from a business owner with the return address at Yahoo, AOL, Gmail or one of the other free accounts. It practically screams out, I dont take my business seriously enough to invest in a professional email address. Its not very reassuring for prospective clients to find themselves asking for a design quote from [email protected]. If youve got a website, its a very simple thing to set up an address through your server. Using an address from your own domain name lets people know you mean business (literally). 2) Make the connection personal While were on the subject of email addresses, I see lots of businesses with a contact address like [email protected] or ContactUs@MillerInc. I know the reasoning behind this is to appear more professional. But in this case, I think it backfires.If youre a solo entrepreneur its usually evident from your website that its just you on the receiving end. It seems kind of silly and off-putting to act like youre bigger than you are. Plus, using an email with a first name is a chance to add that personal touch that lets prospects know youre a real person. (I recommend bigger companies do this as well.) Along those lines, dont hide behind the plural pronoun we when youre the only one there. This is another perfect opportunity to make the connection personal.3) Let us see who you are I will freely admit whenever I visit a website, at some point Ill go to the About page looking for a photo of the site owner. And I know Im not alone in this. Human beings are naturally drawn to looking at faces; its coded into our DNA. We want to put a face to a website and see who were dealing with. All other things being equal, Ill always decide in favor of the company/website that shows me who they are.4) Be very thorough in checking for typos and spelling errors Now I know, as a former elementary teacher, that this is a particular thorn in my side. As a friend once remarked, Those things just jump off the page at you, dont they? (And its true. I dont go looking for them; they find me!)Not everyone will care about grammatical, punctuation or spelling errors. But for those of us who do (and were a bigger group than you may think), it really bursts the bubble of your professionalism.5) Display your privacy policy Even though spamming people may be the furthest thing from your mind, its still smart to let them know your intentions. A simple I promise not to give, rent or sell your contact information will do. Post it on your Contact page and in your Opt In box, or anywhere else you ask for their name and email address.
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