Corporate,Branding,vs.,Persona marketing Corporate Branding vs. Personal Branding
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Personal branding is all about you. It is something that anyof us can relate to because it is what other people see as a reflection of ouridentity and values. Hence, each and every one of us has a personal brand whetherwe like it or not. The issue now is whether you can sustain your own personalbrand to create a clear and memorable impact of who you are, what you do andwhat you stand for. Whether you are a sole proprietor, a conglomerate andFortune 500 Company, or even a company executive, it is essential that you haveyour personal branding that would make you recognizable to your targetaudience. It helps you to build that powerful personality that has a positiveimpact to your audience whenever they think of your brand. Your personal branding is a combination of differentfactors. This includes your values, traditions, capabilities and actions thatyou believe in. It is what makes you different and unique from the rest of yourcompetition. The important thing with personal branding is you. It may be inyour color printing ads or even in your business cards the bottom line is tomake your personal brand ubiquitous in everything that you do. One advantage of having personal branding for your businessis that it creates that personal element in your marketing campaign. Peoplewould recognize the various benefits of your product as truly yours which canhelp you stand out amongst the crowd. On the other hand, corporate branding is a great tool inorder that the name of your company will be recognized. You can do this byapplying it to your products brand name. What you do is to include yourcompanys name in the name of your products and services. This way, yourcompany would be remembered along with your product. What makes corporate branding beneficial to your business isthat it saves you money and time when it comes to your marketing campaign.Since it is your company name that is used for your products, one advertisingcampaign done by an experienced commercial printing agency is enough for manyof your product offerings. One disadvantage though with corporate branding your targetaudience may have a hard time treating your products and services on the basisof individuality. Instead of focusing on the products unique features, yourtarget clients would most likely be concentrating on your name because thatswhat theyve been exposed to. Another drawback is that corporate branding can confuse yourcustomers from what is the name of your company with that of your product. Yourcompanys name is interchangeable with your product that your clients andprospects may have a hard time distinguishing the two elements. This then leadsto your business losing that trademark protection and making you a genericproduct or service. So which one do you think would be most beneficial for you?Whatever you choose, just remember to select what would help you create apositive image to your clients and prospects. And the rest will follow.
Corporate,Branding,vs.,Persona