Accelerating,Word,Mouth,the,On marketing Accelerating Word of Mouth in the Online World
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
If you havent read The Tipping Point by Malcolm Gladwell buy it right now. If you have read it then you know Gladwell talks about the mechanism that makes an idea sticky using examples from Paul Reveres famous ride to the resurgence of Hush Puppies. Most of us would love to accelerate the speed our core messages travel via word of mouth. Sometimes called a viral campaign (usually by marketers who want to charge more with a sexier term that means the same thing) word of mouth marketing programs can yield spectacular results. Most of the time they fail because were too busy.Ive included a few articles that describe in more detail some of the actual channels youll use. But here are a few tips to get started. Pick one or two of these things or try them all. Theyre easy to implement. 1. Hire an intern or a virtual assistant (VA) to conduct the campaign. I love interns because theyre usually in their early 20s and are much more familiar with the medium. VAs that are online savvy often have the experience from other clients. (You think I do more than just write this? Ive got Vickie Barker of Full Service Virtual Support as my secret weapon. And yes, shes taking new clients.) And they work from home.2. Sign up for an account at PRWeb and send short 200 word advisories every 6 weeks. Who cares what its about! (Maybe Gwyneth Paltrows second cousin once removed just bought your product.) PRWeb is a great way to get your message moving. Want an example of a campaign were doing right now? Google the words lifemoxie top 25. 3. Make a list of your favorite bloggers. These should be ones that deal with topics in your industry. Post an innocuous - or brilliant if youre inspired - comment on once a week. You dont need your own blog. Comments on blogs get the benefit of SEO too. Comment to a blog on the Huffington Post thats the fifth most read news media in the country. And its a WEBSITE.4. Set up a MySpace page, a Facebook page and get LinkedIn if youre not already. Have your VA or intern do it. Cost will be from $13 to $20 bucks per hour. You dont need fancy videos either.5. Maybe you want to try for something a little more creative? Do a sweepstakes. Theres one going on a Femail Creations that has customers uploading videos talking about how much they love Femail to YouTube and the winner will get a $1000 shopping spree. Not only do we promote the contest but the customers are doing commercials for the company online. Brilliant!6. Take every newsletter article youve ever written and submit it to the online article directories. You can email me for a list of those if you like. Soon your name and message will be blasted across hundreds of site.7. Measure your results with google alerts for your company name, your name and any combination of the two. (If youre already doing this, try setting alerts for news items that have to do with your business too) Youll get some junk, but youll see when your name or company name is mentioned anywhere. Finally remember chat rooms and discussion boards are great places to talk about your product. But dont be salesy. If youre going to pop into those provide some valid input. Also, dont ghost. Ghosting is when a company uses an alias to participate in a discussion and sway the opinions. The CEO of Whole Foods just got caught doing that. On the other hand, if your product is for younger folks, you can pay some interns to work those discussion boards and chat rooms for you. For some reason teens and 20-somethings that are paid ambassadors are welcome on those sites. All of these things can easily be done by an intern or virtual assistant. They could even be a good job for your computer savvy kid.
Accelerating,Word,Mouth,the,On