The,Key,Perfect,Marketing,Plan marketing The Key To A Perfect Marketing Plan
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Its a desire to have everything be perfect BEFORE you get into action. You (and I say you, but Ill admit I still fall prey to this same syndrome at times) are so worried about making a mistake in your marketing that you end up not moving forward.You get stalled in developing your website because you want to find the perfect designer. You hold off on printing business cards while you obsess over coming up with the ideal business name and tagline. You embark on a never-ending search for a foolproof marketing approach.Once youve got those in place, you tell yourself, then you can start marketing your business.The irony is that this has the same effect or worse- as trying something that doesnt work well.So, Im going to give you permission right here and now- to be less than perfect. (If you look closely you can see me waving a magic wand over your head.)The field of NLP has a set of wonderful presuppositions about the world that can guide you toward a positive outcome in any situation. One of my favorites is right in line with what were talking about here.Theres no such thing as failure, only feedback.In marketing, like in life, there are very few absolutes. There are many, many variables that can come into play (the service youre offering, your Core Audience, the timing, societal conditions, and on and on). What bombs miserably in one context may reap grand rewards in another. What sounds fabulous on paper may flop when put into practice. What works today may stop working tomorrow. The point is, you cant know until you try.Personally, this need for experimentation and flexibility is what makes marketing my business fun. It means I get to try new things and see what happens. And then I get to learn from the experience take what worked and improve on it, and discard the rest.Because its all perfect, and its all just feedback (not evidence of my incompetence). The entrepreneur who isnt experimenting with (and learning from) their marketing is the entrepreneur whose business is stalled.MORAL OF THE STORY: Dont be afraid of making a mistake. Its called testing.(c) 2008 Helen Graves
The,Key,Perfect,Marketing,Plan