Why,Companies,Prefer,Promotion marketing Why Do Companies Prefer Promotional Pens?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Many researches wereconducted on the behavior of customers towards promotional gifts. The resultshows that the customers were happier when they received utility articles suchas pens, bags, etc. Among the various promotional articles, most of them preferpen mainly because of their better utility than the others. Thus pens havebecome the favourite choice of companies as promotional items. Unlike most of the promotionalitems, pens fit the budget of any company, both big and small. Their cost isnegligible when compared to the other promotional methods and advertisingprograms, and they do not sacrifice quality irrespective of their lower value.There are many good quality plastic pens and metal pens that cost only a fewpence. There is one more advantage of using promotional pens. They can beimprinted using the screen-print technology and, therefore, the printing costis reduced considerably. These printed pens are widely used in mass events suchas exhibitions, seminars, etc. A wide selection of pens that can be given ascorporate gifts is available online, an online store thatsupplies a wide range of promotional products. Pens and writing articles occupythe majority of our online store space because of their number and variety. Allof these articles are ideal corporate gifts because they can be imprinted withthe brand names. Thus they serve the dual purpose utility and brandpromotion. The promotional value of pensis found to be much higher than many other costlier promotional items. Forexample, a pen that is imprinted with a brand name on its clip exchanges theimpression of the brand throughout the day, even if it is sitting idle in thepocket. As the person moves around, the visibility of the pen increases,bringing infinite scope for brand promotion. Many companies choose pens asideal gifts that can be given at various promotional campaigns because of theiruniversal acceptance. You need not consider the gender, age or any geographicalfactors of the customers while gifting them with a pen. They are suitable toall, irrespective of their gender, caste, etc. They can be distributed in anyclimatic conditions too. To conclude, we can say thatthe promotional pens surpass manyother expensive promotional gift articles. They are cheaper but offer goodquality. They are made of good quality materials such as plastic, metal, etc.They can be imprinted with the company logo without upsetting the budget of thecompany. Finally, they find universal application among all customers. If youwish to see the best collection of pens that make ideal corporate gifts, pleaselog on to online stores.
Why,Companies,Prefer,Promotion