Integrating,Sales,and,Marketin marketing Integrating Sales and Marketing
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Marketing and sales are often used interchangeably, but they are twodifferent concepts, albeit somewhat similar. However, it is easy todistinguish between the two. Marketing is the process of attractingand keeping customers, while sales is the actual selling of the productto the customer. In medium and large sized businesses, marketing andsalespeople often do not work together, but it is critical to thesuccess of a business for this to be so.Communication is key inany business, and it is especially essential between marketing andsalespeople. Salespeople have to incorporate the content on marketingcampaigns in their sales pitches, and marketers have to set up theirmarketing campaigns to make it easy for salespeople to sell theproduct. Without communication, none of this can occur, and lots ofsales will be thrown away. One of the reasons there is a lack ofcommunication is that sales and marketing employees think that theirjobs are the most important. Everyone is equal in a company, however,and once that is realized, things will flow much smoother.Insmall businesses, marketing and sales operations are usually performedby the same person, or the business owner. In this case, there are nocommunication problems because only one person is doing the work. Theentrepreneur will always integrate marketing and sales flawlesslybecause they are aware of everything that is happening and do not missout on anything. If large businesses could work like a singleentrepreneur can, their sales would increase astronomically.Marketingand sales departments should not be separated, they should beintegrated. This way, all endeavors and campaigns would have aspectsof both fields in their core, and general operations would flowsmoother. The initial integration would be expensive and costly, butlike any business move, it would be a worthwhile investment. Newbusinesses should consider starting out in this manner, as doing sowould eliminate the need to spend money to change later on.
Integrating,Sales,and,Marketin