Who,filling,your,SEO,tank,Sear marketing Whos filling your SEO tank?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Search engine optimisation (SEO) israpidly becoming main-stream as more marketing managers recognise the value ofreaching an audience that is actively seeking their product or service. Notonly do search engines deliver high value, engaged leads, but around 1/3of search engine users believe that companies which rank highly are morecredible than those which dont.Our experience has been that many organisations leaveSEO activities to someone in the IT group who has an interest in SEO and moreoften than not have skilled themselves up through public forums, blogs orarticles that appear online. There are indeed many credible and excellentforums, websites and blogs on SEO, but there are just as many which at timesinclude blatantly wrong or misleading advice with no liability taken for theeffect it can have on search engine rankings. Often advice that seems too goodto be true is just that, and can include black hat or deceptive search enginepractices.While some bad advice may have no effect and prove awaste of time, often you run the risk of having rankings penalised by thesearch engines for spammy or deceptive practices. Not all SEO advice content isborn equal and judging what to trust and what not to can make the difference.If your website is a critical channel to market for your business, getting thisright is vital because a mistake can cost not just your rankings but also yourreputation and lost revenues.The current Australian market is short on skills andformal education in SEO. A large organisation may hire a self taught SEO andhave little idea whether their tactics and approach will work, or are evenethical. In the meanwhile, ignorance is of little consequence as your websitedisappears out the index. In some cases techniques that worked onsmaller, simple websites are not scalable for large dynamic database drivenwebsites. A further issue is that many standard practices in IT may havenegative impacts for search engine ranking purposes.So if you have worked out that SEO cannot be ignored,you will also appreciate the need for the right skills and education. Servicesand training are fast becoming critically important to build in-house SEOskills and strategies in Australias larger organisations. In additionmanagement need to have search engine marketing on their agenda and prioritiseand support the process throughout the organisation. SEO also affects a number of departments within anorganisation, including in most cases marketing, sales, IT and operations.Getting the right and relevant knowledge to the relevant people in each area iskey. Building standards which will help, not harm search engine optimisationefforts and gaining clear management understanding and support as well as therelevant performance measures in place are critical.Finding credible training that is firstly able tosupport all of these initiatives, secondly goes into sufficient depth, thirdly,provides a methodology and clear ethical guidelines to avoid penalisation ofsearch engine rankings and finally is supported by a powerful toolset is key.When considered against the cost of a monthly ad-words campaign, the return oninvestment of a successful SEO campaign is far superior.Keep an eye out for our next article on considerationswhen selecting SEO training.
Who,filling,your,SEO,tank,Sear