Increase,Newsletter,Open,Rates marketing Increase Newsletter Open Rates with Santas MV Technique
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Do you put cookies under the tree for Santa?Well, you'd better - because he's delivering a special gift just for you thisChristmas! What is this special gift, you ask? It's a technique that's served him well forages: the MV Technique, or the Mystery Value Technique.MV, huh?Before I explain, let me back up a second and tell you why you are going toabsolutely love this gift!You see, you face a challenge when seeking clients. Potential clients who are considering you as their coach need a few thingsto make the decision. They need to like you; understand what you do; feelfamiliar with you; and trust you. To accomplish this, many successful coaches (successful marketers too) sendinformation to prospects on an email list (a.k.a. newsletter subscriber list).They give valuable, helpful information to gain trust, build familiarity andeducate.The challenge comes in when you attempt to distribute your newsletter. You needyour list subscribers to click open your email and read it. If they don't thenyour relationship doesn't grow. Sincepeople are very busy, lots of email goes unread. What usually happens is thatpeople scan their email subject lines and read the ones they feel are importantand skip over the ones that don't grab their attention. They judge the book(email) by its cover (subject line).Thus, the challenge you face is how to write good subject lines for yournewsletter to encourage prospects to read them.And this is where good old Saint Nick, master of the Mystery Value technique,comes in!Part one: the Mystery.Remember when you were a kid and it was the night before Christmas? Youcouldn't sleep. You were anxiously awaiting the wonderful gift you were aboutto receive. A big part of that excitement was due to the fact that you didn't know what wasin the tightly wrapped, decorative box. Your imagination ran wild. That's Mystery at its best! Part two: the Value. Staying with our night-before-Christmas example, not only were the contentsunknown to you, you knew they were valuable! It had your name on it and it wasespecially chosen for you! Just the same, your newsletters should be as exciting to read as opening a gift.And here's how, using the MV Technique ...The Mystery part:Make sure that in your title, there's something mysterious or unknown. Some examples include:> Three Things That...> How to...> The Secret to... This part alludes to content in the newsletter, without saying what it is. It'slike the mysterious box that has something in it.The Value part:What do your readers find valuable? They want solutions to problems, help inreaching goals and tips to success.Here are some examples:> Reaching Goals> Quitting Smoking> Doubling Productivity in Half the TimeAnd thus, you have the value piece. It's like knowing that there's going to besomething great inside the box. Now, put Mystery together with Value and you get:> Three Things That Double Productivity> How to Quit Smoking> The Secret to Reaching GoalsNow those are subject lines that will get people tearing into your newsletter. In conclusion, put the Mystery Value technique to work in your newslettertitles. It will encourage more people read your newsletters, which in turn,builds stronger relationships and deeper levels of trust with your readers -who will soon become your clients.
Increase,Newsletter,Open,Rates