Interviewing,Art,but,Listening marketing Interviewing is an Art, but Listening is a Skill
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Nothing is more important to a marketer and a copywriter than empathy. Without a thorough understanding of the target audience, your chances are slim when it comes to making a connection with prospects.One of the best ways to draw them closer is through interviewing. But were not talking your typical, microphone-in-the-face meeting where you rattle off a list of questions and the interviewee gives you lip-service responses.Forget the made-for-TV sound bites. Youre seeking thoughtful, revealing answers that help you paint a picture of who your prospect truly is. And that requires you go much deeper than Q and A.A skilled interviewer is not only an expert questioner, but an even better listener. Communication is a two-way street, yet sales and marketing tend to be mostly about presentations and one-sided speeches.That tends to be a turnoff, not just in sales and marketing, but in all relationships. Think of all the times you were excited to meet someone, only to come away disappointed. "All they did was talk about themselves," youd think.Promoting your product or service may bring attention, but it does little to advance your understanding of those to whom youre marketing. Make it interactive. The ability to listen to your prospects think out loud and for you to actually hear and act on what they have to say -- gives you a competitive marketing edge.From the perspective of your prospect, its the difference between making them feel "sold to" vs. making them want to buy from you.Lending an ear and identifying with your prospects could provide answers that were unrelated to your original questions. Thats a potential boon to your marketing efforts. Understanding the unique views of your prospects gives you a better grasp of what they want.Your prospects and customers will gladly speak their minds if you give them a chance. Because they want to be understood. And youll want to understand what theyre thinking, and why. Chances are, they have a lot to say.
Interviewing,Art,but,Listening