Marketing,Good,Case,Study,Can, marketing Marketing A Good Case Study Can Be Your Best PR
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
You know the story. Perhaps its yours.Your business has developed a terrific product thats ready for launch. But your PR campaign isnt stirring up the kind of buzz you envisioned, and youre struggling to gain much marketing traction.What gives? Why isnt your exciting, new offer selling like hot cakes? It could be because your PR blitz gave TOO much attention to the product itself, with too little focus on what it can do for the buyerUse software as a example. Sure, the developer wants to trumpet all the great features of this latest version. But then your message tends to come off like more of a sales pitch, often a slippery slope considering the majority of consumers dont want to be sold to.This is where a good case study could work wonders. Assuming youve distributed plenty of free versions of your software, contact some of those customers. Query them on how your product has helped them, what problems it has solved, how its made their lives easier, and so on.If they agree to be profiled, youve just added a powerful marketing tool to your arsenal. Case studies are invaluable to helping promote sales and convince potential buyers. Lets say your product is a new version of personal organizer software. You can target various segments of the market, ranging from busy executives to soccer moms to students and all demographics in between.None of these people are necessarily interested in the great technical advancements offered by your software (as you so proudly announced in your press release). Instead, their main interest is in how it can simplify their chaotic lives.Case studies provide real-life examples that real people can relate to. By having your customers detail the challenges they faced and the problems they needed to address, their stories will sell your software. Because case studies are more than just a bunch of pretty prose. Unlike a press release, which showcases your product, a good case study details real solutions and benefits your product provides.
Marketing,Good,Case,Study,Can,