Taglines,Why,Your,Brand,Needs, marketing Taglines - Why Your Brand Needs a Tagline
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Think about some of the taglines youve heard and remember:Nike Just do itAmerican Express Dont leave home without itAllstate Youre in good hands with AllstateBurger King Have it your wayDe Beers A diamond is foreverGE We bring good things to lifeBefore you develop your tagline, be really clear about the following things:What your company really doesWho you help (your target client)How you help themThe results your clients achieve from using your service or product.You can pay a copywriter anywhere from $250 to $3,000 to create a tagline, or you can create one yourself with a brainstorming session and a little creativity. Exercise:1. Choose an Action Word from the list below. Or find your own that is relevant to you.Action Words:Develop, Build, Consult, Create, Focus, Grow, Earn, Live, Rest, Transform, Partner, Strategic, Keep, Confidence, Potential, Power, Productive, Progressive, Freedom, Beauty, Wealth, Time, Integrity, Solution2. Enter Industry Words associated with your specific business. Include some words that explain the benefits of your service/product. Your Industry Words:My industry example: coaching, coach, business, small business, entrepreneur, make money, financial goals, prosperity3. Combine Action Words with Your Industry Words. Mix and match your words to form several sentences that describe what your company does with an emphasis on the results you achieve for your clients.List your combinations here:Examples:Prosperity Coaching Partnering with Entrepreneurs to Build Financial ProsperityArt Guy Home Design Creative Solutions to Redefine Your Home Inside and Out White Glove Home Inspection Theres a Helping Hand in the White Glove Hyperbaric Oxygen Therapy Maximize Your Healing PotentialYou might notice that including one word from the business name in the tagline ties a brand together well. Other strategies include a rhyming tagline (memorable), a short and sweet tagline, and a funny tagline. Try to avoid taglines with more than 7-8 words.A word of caution: if you are planning to expand internationally, test your tagline. Theres nothing worse than a foreign blunder: When Burger King opened in Australia many years ago, their tagline was Home of the Whopper. A whopper is Aussie slang for intestinal wind. If you are still unable to come up with a tagline you like, have a Tagline Party and ask your friends, relatives, or business associates to help you. ©Copyright 2006-2007| Suzanne Muusers | All Rights Reserved | http://www.prosperitycoaching.biz/ Reprint Rights: You may reprint this article as long the article is printed in its entirety, you leave all the links active, do not edit the article in any way and include the copyright statement.
Taglines,Why,Your,Brand,Needs,