When,Sharpening,Your,Axe,Can,K marketing When “Sharpening Your Axe” Can Kill Your Business


Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


For much of my professional life I was a teacher and college professor. One of the most important things I learned throughout my experience was that there is more to teaching than throwing around expressions and phrases. Teaching is an involved process of breaking down subjects into small organized concepts and showing how those concepts relate, in context, to the “student’s” life. In the adult “real world”, we don’t have teachers, we have bosses. We have bosses who feel that they have to be smarter and wiser than us. Because our bosses aren’t educated in the field of teaching, they normally don’t know how to “teach” their employees how to do tasks in an organized manner and, more importantly, they don’t know how to relay to their employees what they really want. Just like our bosses, we have many people trying to “teach” us. Infomericals try to teach us how to buy their products, health and fitness experts teach us how to eat healthy and lose weight, and Internet Guru’s “teach” us how to do Internet Marketing and how to build a successful business on-line. Unfortunately for us, we are very used to playing the role of the faithful student. We listen to some “non-teacher” who tells us to read their articles and to buy their products and, if we do all that and more, we will be successful. We are told that we have to continually “sharpen our axes” if we want to have the knowledge we need to succeed. There might be a problem with sharpening our axe if we don’t know where the sharpener is. How do we know what articles and products are going to be best for our business. In many cases, most of the articles and ads we read are meant to speak to our emotions and not to our logic. It’s the emotion that gets us all excited and ready to invest a lot of time and money in our business. But… What are we really investing our time in money in? Should we listen to a “guru” who does not know us or our business? I say no! When starting and growing a business we need a teacher/mentor. We need someone who knows our business, who has been there before, and knows the exact steps to take to grow a successful business. We need someone who is going to save us 1,000’s of hours and dollars. There is a non-profit organization on the Internet called SCORE. It is located at score.org. It is a website full of retired successful business people who want to be mentors. They don’t ask for money and give great advice. You should check that site out right now. But first, feel free to sign up for our free business school at www.promoinnovations.com We will assign you a mentor.

When,Sharpening,Your,Axe,Can,K

marketing

Top Benefits of Using Digital Marketing

It is no doubt that the market is becoming digital as technology is evolving. In the modern world, many business owners rely on digital marketing strategies to improve their business website ranking in search engine results to stay ahead fro ...

marketing

5 Reasons Why Small Businesses Require Custom Logos

IntroductionFor every business, be it small or big, it is essential to mark its own identity that separates it from others. While there are a number of marketing and branding efforts that help create a distinct image in the mind of the consu ...

marketing

4 Things You Should Know Before Hiring A PR Agency

When you think about public relations, the first thing that comes to mind is a publicist who will get your news in the news and tells your brand story to all stakeholders across all media. This differentiates your brand communication from re ...

marketing

How To Boost Sales in Your E-Commerce Portal?

You have just decided to improve your old and traditional business and opt for E-Commerce. You may have expected sudden growth but the reality might be disappointing. So I had consolidated some strategies that will improve your sales in the ...

marketing

All That You Wanted to Know About Weibo Advertising

Most possibly youre aware of the most popular Chinese social platform Weibo advertising, which is often, compared as Chinese Twitter, and having over 580 million of active members worldwide.What Exactly Is Weibo?Rather than offering the feat ...

marketing

Flats in Mohali - City of Dreams

OngoingResidential Township in Mohali Mohali is the fast-growing business and cultural hub in Punjab. It is a great city that has gotten unquestionable quality with respect to Expansion and lifestyle. From Gurudwaras and temples to amusemen ...

marketing

Should You Stop Marketing During COVID-19?

The Impact of Coronavirus on Small BusinessAs a human, I'm sure you've been affected by COVID-19 (also known as novel coronavirus) in some way. Whether that means worrying about elderly parents, changing travel plans or stocking up on essen ...

marketing

How To Easily Tackle The ICO Marketing Hurdle Head-On

ICO marketing plays a very influential role in dictating the success of an ICO project. With the first half of 2019 witnessing more than 70 projects raise over $350 million in funding, the importance of marketing cannot be understated. But, ...

marketing

Website Design And Development Services

We make custom websites for your unique needsWhether you have a large enterprise or small business model, we know how to make a website unique aligned with your needs. 1. Mobile-friendly, responsive websitesThe whole world is on mobile thes ...

marketing

DIY vs Agency Marketing: The Pros & Cons

It goes without saying that marketing is one of the important factors behind the success of any business. This is why you need a comprehensive digital marketing campaign in place to get you in front of who you need to be. Startups especially ...