Website,copywriting,recipe,for marketing Website copywriting: a recipe for hard-hitting words served
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
In 10 short years, websites have evolved from business novelty to necessity perhaps now the most important part of a business marketing and branding arsenal. For very small shops to the largest publicly-traded corporations, websites have become both the most preferred and the most interactive way for companies to communicate with their customers and prospective customers. And though many of the same fundamentals of good offline copywriting apply to the online world, there are distinct differences in both content presentation and strategy that are important for anyone involved in website copywritingwhether it be a writer, designer, creative director or clientto be aware of.1. Website copywriting needs to be shorterIts been scientifically proven that readers eyes tire quicker reading a computer screen than they do a printed page. But more important than that, website copywriting needs to be short because of the nature of the medium. Computers are all about speed in information gathering, dissemination and understanding. And the amount of verbal content a company presents on its website must take that fact into account. If the concept can be explained in one sentence instead of three, use one. If a simpler word can be used in lieu of a longer, more complex word, go with the simpler. Concentrate on quality without the quantity. It can be done and done very well.2. Good website copywriting starts with a home page that incites curiosityOn a home page, many organizations wax about how long their company has been in business, how many employees they have and other assorted topics, which do nothing to whet the readers appetite. Instead, use the homepage to introduce your company as a solution to a problem your market has. That way, youre presenting your readers with a valuable reason to continue reading.3. Customer testimonials are an integral part of great website copyOften, the best website copywriting doesnt come from you or your copywriter. It comes from your customers personal experiences. Assuming your company has satisfied customers, what they say about you can be much more credible than anything you say about yourself, and they can reinforce the credibility of the claims you do make about yourself.4. Add a personal touch to complement the factsA website is nothing more than a computerized, interactive introduction (e-commerce not withstanding) to who you are as a company and what you do. And just like a personal introduction, what often follows the facts are topics of a more personal nature. Good website copywriting always includes this type of content in a secondary location of the sitea place not hard to find, but not up front and center either. Why is this important? Because people want to get to know the companies theyre going to work with or do business with. Theyre interested in the personalities that run your organization and the culture and philosophy behind it.
Website,copywriting,recipe,for