How,Find,Those,Niche,Markets,Y marketing How to Find Those Niche Markets Your Business Can't Afford t
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
When I say niche markets, if small businesses, nurses, or homeowners comes to mind... you're thinking too broadly. Exactly what is a niche market?Niche Markets Are:1. Individuals within a group that you can identify by the same interests and needs.2. Individuals who are looking for your product.3. Individuals you have the ability to compel to do business with you, rather than your competitor.4. Individuals that you can easily reach5. A group that is large enough to do the amount of business you need.6. A group that is small enough to be overlooked by your competition.The greatest value of niche markets is that they enable you to target your sales messages precisely. And yes, the more narrowly you define your market, the easier it is going to be to address the needs within the niche.How Do You Find Niche Markets?Of course, the first place to start is with a list of the customers you already have! Dig around. Are there any similarities that seem to stand out to you?Another method involves listing the benefits of your product or service. Think about it... which prospects would benefit the most from this list of benefits? A narrow group of people should begin to emerge. That is your niche market.How Do You Reach Niche Markets?Get to know them! First you've got to understand the language of each segment of your clientelle. Yeah, they may all be speaking English, but they have their own vocabulary and style that only an insider is privy to. Get inside the circle...it's the only way to really gain insight to their special needs.Insiders get the real scoop on things that outsiders never even know exist. When your customers see you as one of us you'll be way ahead of the competition. Your customers will have a loyalty toward you that your competitor will not be able to break through...even with lower prices...because you are the one who understands their needs!Marketers are always looking for low-cost ways to boost sales volume and profits...it's in their blood...part of who they are. They can't resist the urge to find, explore or invent another method to increase the value of their business...and most of them know that there are niche markets all around - just waiting to be discovered.
How,Find,Those,Niche,Markets,Y