Developing,Focused,Marketing,S marketing Developing A Focused Marketing Strategy
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
First, there are several things you need to know. Who is your target? As specifically as possible, who are you trying to sell to? Dont just say women, say, fashion conscious women age 18-35. Say, stay-at-home mothers of preschool children.Next, what benefit of your product or service will most appeal to them? Lets say youre selling grass seed. The fact that your seed makes lawns greener is a feature. When your neighbors get jealous of your greener lawn, thats a benefit. And, its a benefit that really appeals to the ego of men who enjoy working on their lawns.Once you know what youre saying and who youre saying it to, spell it out in one sentence. Marketing will convince young, professional, suburban males that AAA Grass Seed will produce a lawn that their neighbors will envy. This is your marketing strategy, and every ad, commercial, letter, or communication of any type should agree with it.Now that you have a focused message, pound it home. Youll find that once all of your communication is on strategy, your individual tactics work together and become much stronger than they were separately. And that will make a dramatic difference in your business!
Developing,Focused,Marketing,S