Maximizing,Your,Yellow,Page,In marketing Maximizing Your Yellow Page Investment
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
It doesnt have to be the biggest, although that can certainly help. And if you do it right, it wont even matter if your business is listed first. What matters is that your ad is the most persuasive.But, Lisa! youre saying in your most shocked whisper, Everybody knows that the first listing in a category gets the most response! Thats why so many business names start with A.Well, yeah, if Im faced with a list of indistinguishable company names, Ill just go with the first one I see. And 99% of all Yellow Page ads seem to have the company name as their headline.But your business may be better than the one that starts with A. So why dont you tell me that? Move your company name to the bottom, beside your phone number, and greet me with a bold headline telling me just whats so great about you. Invest in a few lines of copy (get rid of the photo of your store if you have to I dont really care about it, anyway) that prove you can deliver on some great promises.Did you know that making those changes can increase your response by 600%? Yes, really. That beats having an A name any day!
Maximizing,Your,Yellow,Page,In