Steps,Write,Irresistible,Tip,S marketing 5 Steps to Write an Irresistible Tip Sheet
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
***Permissions***You have permission to publish this article in its entiretyelectronically, in print, in your ebook, or on your website, free of charge as long as no changes to the contentare made and you include my byline, copyright, and resourcebox. Please notify me of publication by sending an emailwith a copy of your publication to:mailto:[email protected] Thanks!===Article Follows===5 Steps to Write an Irresistible Tip SheetA tip sheet is a list of 5-15 points that highlights yourexpertise while providing solutions to personal orprofessional problems. It begins with one or two shortparagraphs followed by numbered tips.1. Number your titles.- 8 things every business person should know about theInternet.- Help! My doctor is killing me: 6 strategies to save yourlife.2. Keep to a format. Clever title.- Gains the readers attention instantly. Introductoryparagraph.- Explains what you will cover. Useful tips.- Outlines informative and entertaining data gathered fromyour expertise that benefits others. Include anecdotes,quotes, statistics, stories, and facts that support yourfindings.3. Make a statement with your style.If you already have a recognizable style or voice, use it.Editors prefer substance with style over flat facts.4. Use examples of the kind of clients you prefer.This is one valuable piece of information that will help youto write a tip sheet so it will bring you the business youwant without having to blare it. In other words the rightpeople will be attracted to what you have to give. Useexamples that include the kind of clients or experiences youwant. I remember one of my jewelry designer friends tellingme a particular pitfall when selling a line of earrings. Shehad one type of dangly thing a ma gig readily available inred and yellow both of which the buyer ordered. She thenasked the buyer, *Would you like to buy them in purplealso?* The buyer responded, *I don't know, show me thepurple.* She realized that the buyer couldn't make thevisual leap to imagining the earrings in purple. This buyeris not alone. Many people, no matter what their profession,don't see how you can help them unless you state itexplicitly. Odd as it may seem it must pertain to them ortheir business exactly for them to understand you're a matchwith what they need.5. Nudge that funnybone.Humor makes a piece more attractive to journalists. Theywant to entertain their audience even if the subject isserious.Write your tip sheet today!Learn more about writing tip sheets and other materials togain publicity for your business, product or cause in *SellYourself Without Selling Your Soul*(HarperCollins). Go tohttp://www.prsecretstore.com for your free excerpts today.Copyright (c) 2002-2005 Susan Harrow, All Rights Reserved.
Steps,Write,Irresistible,Tip,S