Why,You,Professional,Identity, marketing ＂Why You?＂ -- Professional Identity Branding
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
As Robert Krumroy, Identity Branding, Inc. says: Branding is about the customer--who has never met you--being able to answer the question: Why you?"Your "Value PropositionYour brand can be based in large part on your value proposition, which is what differentiates you from your direct and indirect competitionand, if its good enough, will draw people to you. Your value proposition should be a clear, concise statement of why your business is unique and a better choice. Your market positioning, competitive analyses and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) gives you everything youll need to develop a value proposition based on your strengths, your competition, what your ideal customer wants from you, and how this benefits people in your markets. This message must be delivered to your markets consistently and repeated frequently. If prospects understand what they need, trust you and connect emotionally with your message, sales resistance melts before your eyes. Yes, its that powerful! First Impressions, LastShort-term, smart professional branding gives you the immediate recognition, market access and momentum you need to attract customers and build sales; long-term, it can help increase market share, foster customer loyalty, sustain your client-building effortsand practically guarantee clients will eagerly refer you to others (Hey, look what Im part of! You should be too!).Branding should be part of your annual marketing/advertising expense budget. The Small-Business Administration advises entrepreneurs to use 5% of gross sales on advertising, but that varies depending on sales volume and location. Everyone Has a BrandEveryone has a brand, like it or not, adds John Melchinger, The Marketing Coach. You have one. It may not be the one you want and you may not be nurturing it, but it's yours nevertheless. Not to shape your brand rigorously and nurture it is to leave it to your public to decide. That is the much less effective alternative.Building Your BrandThe purpose of this exercise is to create a short message people will remember whenever they think about you. When part of a coordinated marketing plan, your professional identity brand will drive customers to your business. You will also need to give some thought to which medium to use. Example: This is Joe Financial Advisors brand identity. Its deceptively simple, yet sends a compelling message to his target market, Tool
Why,You,Professional,Identity,