Cold-Call-A-Phobia,Don,Let,You marketing ＂Cold-Call-A-Phobia＂ Dont Let Your ＂Fear Of Phone＂
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Cold calling isnt a dirty word. Its an opportunity. Its something your competition probably isnt doing or may not be doing well. Its also a skill thats easy to master, and when done correctly, will allow you to find opportunities and build relationships that will lead to new sales and increased profits.Attitude Is EverythingWhen you pick up the telephone to make your first call, how do you feel? Are you motivated to make the sale or irritated that this is something you have to do? Do you feel like youll be bothering the person youre calling or doing them a favor introducing your offering? Are you hesitant about the quality of what you are selling? When youre cold calling, any inkling of hesitation will come through on the telephone and hinder your ability to make the sale.Your attitude will make or break your ability to entice decision makers. You can have the best widget on the market, but if you think of cold calling as a necessary evil, youll be wasting both your time and your prospects time and prospects dont forget. Be PreparedBefore you pick up the phone, you need to be prepared mentally and physically. The physical part is easy a quiet room, alone if possible, and a solid block of time with no interruptions. For the mental part, you need to feel absolutely confident the person you are calling will benefit from your product or service and they will, because youre selling something you believe in. You dont need to know every detail for an initial call, but be solid on the basic facts and have a comfortable understanding of the need your offering addresses. Skip The ScriptDont use a script. You should have a concrete understanding of the basics of your offering and why someone would want to buy it. If they need more detail than you can initially provide, its a good (opportunity?) reason to set a proper appointment where you can offer the detail the prospect was looking for and move closer to closing the sale. That said, you can keep an outline or a few notes in front of you when calling, but dont read them verbatim. Use your notes as a quick reference tool or memory jogger in case you get stuck. And finally, the purpose of cold calling isnt to convince someone to do or buy something they dont need or want. If you pick up the phone with that as your objective, youll fail every time. Cold calling is an outstanding tool to find low lying fruit - people that already know they have a need, and your call prompts them to do something about it. Think of it this way somebodys going to make the sale, and if you dont pick up the phone and call, it wont be you.
Cold-Call-A-Phobia,Don,Let,You