How,Recognize,Great,Ads,that,A marketing How to Recognize Great Ads (that Are Generating Leads!)
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
What do I mean? Well how are you going to make peoples lives easier? Are you going to make them richer? Prettier? Slimmer? How are you going to improve their lives?I try to get my clients to understand this: advertising is salesmanship en masse. Plain and simple. Its either salesmanship in print, salesmanship on the air, or salesmanship in the mail. But its not blind statements that say nothing, or cause no one to take action. Is it any reason why most advertising is lousy and doesnt work?Unfortunately, few business owners dont understand the point of running an ad. You run an ad to stimulate a direct and immediate response. Or better yet promote an instant sale. Until a company understands the purpose of an ad and how to formulate them, I tell clients to hold off and stop throwing their money away. Let me summarize where to begin:1.Analyze your ads. What do they say? How do they say it? What is your headline? Does your ad present a U.S.P? Do you state your offer?2.Know your basic offer, headline and copy that work the best. Now try to IMPROVE them.3.Leverage your marketing. Take your best ad and start testing differing versions against one another. Keep the variables the same, but change the headline. 4.Review 6 features to see if your ad has:A strong headline/opening thrustsA story or pitchA propositionThe exact offerA guarantee (to shift the prospects risk)A call to actionGreat advertising means being able to find different ways of saying the same thing. Start by experimenting with new restatements of your most winning headline.
How,Recognize,Great,Ads,that,A