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Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Right now'Niche Marketing isthe hottest marketing topic online.Is it a new concept?Well on the Internet maybe, but if like me, you've been involved in direct response marketing in the 'Bricks and Mortar' world then it isn't - that's the way we've donethings since time immemorial.So what's this Niche Marketing thing all about?If you have ever taken Marketing 101 then you'll have heard of the old marketing adage : "Find a need and fill it" - that's what "Niche Marketing" is all about. Finding a "focussed" group of people, with a specialized interest, eager to buy (The Niche) and promoting a suitable product or service to all those interested in buying it (Marketing).Let me give you a few examples of these Niches :RecipesGolfFishingHealth and FitnessTravelCollectiblesDatingDog TrainingSatellite TVBeauty TipsAstrologyCatsBartendingAlternative HealthHand-poured CandlesGourmet FoodsGamblingMortgagesCredit CardsMusicJewellery...... the list just goes on and on and these are just the main headings, there are niches within each of these niches ... Think of a subject and there's likely a niche market for it...But the name of the game is to find a "tightly focussed" niche. The reason for this that if you target a general market the competition is fierce and it's hard, if notimpossible, for the little guy to get a foothold.When you narrow down the size of the market you eradicate most of the heavy hitters with bottomless advertising budgets, because these guys aren't interested in making a few thousand bucks a year from these tiny specialized markets, they're after millions from mass markets...... And let's face it if you're a little guy you simply can't be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don't target "Fishing", instead target "Fishing Baits" or "Fishing Lures" both of which have a much more specific focus......Get the idea?Once you narrow down the size of the market you have an automatic advantage over larger companies. Here's why :You can quickly become an expert in your niche (if you're not already)It's easier to keep current with a narrowly focussed market nicheYou can respond faster to changes in the marketYou can build close relationships with key customers that will be hard to compete withThis is something I learned from experience - if you're interested you can read my story here :http://www.nichemarketknowhow.com/articles/andre-anthony-value-of-niche-marketing.htm.By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :Find and research profitable niche marketsLocate or develop suitable products/services to marketSet up a web site to market the products/servicesEstablish a marketing system that works for youRepeat the process over and over again with a different niche each timeImagine having a niche site producing one sale a day at say $20. That's $7300 a year - how many sites could you set up and run 10, 20 ....?But before you get too excited, I have a word of caution for you:Niche marketing is not a magic bullet. It isn't a matter of putting up a web site and then sitting back and waiting for the money to roll in - "build it and they will come" may have worked for Kevin Costner in Field of Dreams, but it doesn't work that way on the Internet - if you do that you'll be waiting a long time.If you want a successful niche business, you have to work at it just like any other business - if you're prepared to put in the effort though the rewards can be significant.Copyright © 2005, Andre Anthony Niche Market Know-How
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