Does,Your,Brochure,Pass,the,Te marketing Does Your Brochure Pass the Test Or Is It Headed for the T
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
There are really only two key elements that will determine how well your brochure is received by prospects. These two elements will ultimately make the difference in your brochure being a tool that makes you money, or just something else that costs you money.What are those two all-important elements: 1. the Image or look 2. the MessageThis is part 1 in a two-part article. In part 1 we will discuss what you need to ask for from your printer to make sure that your brochure looks top notch.Here are 5 things you should keep in mind when you are evaluating your layout and your printer.1. Choose Offset Printing. Offset printing is a type of printing that causes the ink to become a part of the paper. Offset printing creates a rich, vibrant look that digital printing cant touch. Offset printing isnt all that common because good Offset printing presses cost in the millions of dollars. 2. Choose Thick Paper preferably 100# Glossy. If your brochure is too thin or too light-weight it might appear cheap. You dont want that impression to be transferred to your business. The most common paper weights are 70# and 80#. 100# is a little less common which makes it stick out. Plus, 100# feels heavy and high-quality. Glossy paper takes the look of quality up a notch.3. Add Aqueous Coating. While this isnt the industry standard, aqueous coating adds a layer of style to your brochure. Plus it causes the colors to jump off the page so to speak. It makes the whites appear whiter, and so on. Ask your printer if they offer aqueous coating. If it doesnt cost very much to upgrade, its worth it. There are a few printers out there that offer aqueous coating FREE. 4. Use Full Bleed. Full Bleed is a print term that simply means the colors run to the edge of the page. Some printers charge extra for full bleed, some dont. If your brochure is not full bleed it will leave a border of white around the edges that looks a little amateurish. 5. Ensure a Consistent Look. Your brochure should fit into a well designed marketing campaign. It should have a similar look and message as your postcards, flyers, reports, business cards, etc. In part 2 of this article we will discuss the all important issue of the message.
Does,Your,Brochure,Pass,the,Te