Avoid,the,Biggest,Media,Interv marketing Avoid the 5 Biggest Media Interview Mistakes
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Tallulah Bankhead described working on television as *likebeing shot out of a cannon. They cram you all up withrehearsals, then someone lights a fuse and-BANG-there youare in someone's living room.* To be ready for your time toshoot out of the cannon, take the time to thoroughly prepareyour ideas and soundbites. Television, radio and printinterviewers are often focused on presenting a lively,entertaining program-not on promoting you or your products.Honing your conversational skills to include a repertoire ofkey phrases will keep interest focused on you and the pointsyou want to convey.1. When asked a question that doesn't pertain to your topic.Sharing information with the audience you know isfascinating makes the interview move at a swift pace whilemaking the interviewer appear as if he's doing an excellentjob. For example say, *What most people want to know is....*Or, *What many people ask me about is....* Or, *What peoplefind most surprising/useful/entertaining is....*2. When asked a question for which you don't have a clearanswer.Stay within your area of expertise and reinforce theimpression that you are knowledgeable in your field. Youmight say, *I don't know about that, but what I do knowis....which I discuss in...(name of presentation, book,article, brochure, report etc.)*3. When asked a question that is too general.Ask yourself a specific question and then answer it. Youmight say, *I sometimes wonder how I could havewritten/said....* Then launch into a story, anecdote, orepiphany.4. When asked a question that could provoke controversy.Jean-Paul Sartre said, *Words are loaded pistols.* You canuse word's explosive power in your favor by learning how tosoften your introduction before delivering controversialideas. Former President Clinton used this technique when hetalked about sensitive issues such as abortion. It's a wayof acknowledging a difficult issue or position whilerespecting your critics' or opponents' ideas. Also, bymentioning an opposing view, you automatically diffuse it.Examples, *People who disagree with me might say....* Or,*Other people who have opposing ideas may say...but Ibelieve...for these reasons....* Or, *What I'm about to saymay make a number of people angry....* A Gaelic proverbstates, *if you want an audience, start a fight.*5. When asked a question you don't want to delve intodeeply.State facts, statistics or quote someone else who hasinformation relevant to your point. Surrounding yourselfwith other experts who agree with you creates a fortress offacts that support your views. Remember, you are in chargeof how you are presented to the public. Even when caught offguard, take a deep breath, reflect, and then say somethingthat people will remember.Learn how to handle the 4 most difficult types ofinterviewers in *Sell Yourself Without Selling Your Soul*(HarperCollins). Need to prepare for a meeting, promotion,presentation, job or media interview? Go tohttp://www.prsecrets.comCopyright (c) 2002-2004 Susan Harrow, All Rights Reserved. Article Tags: Media Interview
Avoid,the,Biggest,Media,Interv