Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about what is effectively increasing your leads, and subsequently your sales success, you might as well be throwing money out the windowliterally.All you have to do is reflect on your own Marketing to realize the truth in the old statement: 90% of Advertising does not work, problem being, which 90%? If you could identify and harness the 10% that does work, you would truly have power in your hands. Well, the fact is that you can.Below are examples of Marketing that you can track. But dont stop after implementing! If results are not analyzed on an ongoing basis, and consequently, what works is not repeated, you will be back in that 90% void.A powerful adA good ad must follow these guidelines in order to reach its maximum potential and yield beyond your expectations:1. Dont make it look like an ad! The more it resembles the publication itself, the better results you will see. That is why an advertorialan ad that looks like news or an editorialis such a powerful device.2. Make use of a strong headline. This requires a great deal of time and effort. As Hopkins himself stated, he would spend the most time on the headline, discarding many along the way. Only after having a bulletproof headline, would he continue with the rest.4. Tell a story. Give readers a story that reels them in, with which they can really connect.5. Make it newsworthy. You wouldnt read the paper or your favorite magazine if the content were not newsworthy, right? Same goes for an ad. Make it substantial and important.6. Include an offer. This is your chance to make them do something! Offer something they cannot resist and which will make them take action now. If you dont offer anything, you greatly minimize the chances of making the sale. Think of this: what are the odds that they will be ready to purchase from you that instant that they came across your ad? Answer: extremely low!7. Make it easy for people to contact you. 24/7 is ideal, but otherwise, make your phone or email or other type of access extremely straightforward and be responsive. Never intimidate your audience in any way when interfacing with them, so that they always feel comfortable and taken care of.8. Have a tracking mechanism in place. And this is the final key element. You must track your success! That is how you can be scientific in your approach, and what will ultimately reveal if your tactic is indeed successful or not.You can track via a telephone extension, by denoting a Department in your address, or via a URL. Tracking activity on a URL (Web address) is extremely easy these days, and extremely powerful.Lead generation and follow-up on the WebLead generation is how you collect prospectives as time goes on, making up the audience you will stay in front over timein other words, you future customers. The Web, if used properly, can generate tremendously for you. And through automation, follow-up on those leads becomes both easy and a surefire way to win buyers over.The important thing is to lure them on every page of your site via an offer that prompts them to submit their email address. Dont let them go without doing so! Just like an ad, visitors are usually passing by, and will not likely return. Give them an article or other useful piece of information that will then give you permission to stay in touch.Once visitors have opted in, you store their email addresses for future (and frequent) communications. Staying in communication can look like this: