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Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
If anyone knows how to toot his own horn it's Donald Trump.How does he get away with it? How can you follow in thefootsteps of his success?1. Balance Your Bragging with Boyishness.Sure, Trump is a loud mouth, but he's also self-deprecating,making fun of his hair, his bimbos, and his appetites. Helet's you know that he knows he's being a braggart, but it'sall in good fun. You can do the same by making light of yourfoibles while touting your achievements.2. Coin a phrase.How many times had we heard the words *You're fired?* beforeTrump used it in The Apprentice Boardroom? Trump made thephrase new by using it in a surprising way. Once hediscovered its effectiveness he made it his trademark. He'sfair, but tough. He walks his talk by making instantdecisions, then pointing that fat finger at one of theunsuspecting apprentice hopefuls and uttering the fearedphrase. Is there an age old phrase you can make yours bysome unique gesture or by using it in a surprisingcircumstance? Phrases are all a part of branding. Find a fewthat suit you.3. Do Something Outrageous.The public loves a daredevil--be it with words or actions.Trump lives large. He jets around in big planes. He owns bigplaces. He has lovers with big bosoms. He has big hair.While *bigger* isn't necessarily better, bigger getsnoticed. It's not my style, but maybe it's yours.Big comes with many faces. The public loves actions thattake courage--or a lot of money. What impresses me isn'tmoney, but the adventuresome spirit. Adventure filmmakerScott Lindgren, who is considered one of the extreme sport'smost prominent heroes, kayaked down the Tsango River inTibet. Navigating down it was likened to *snowboarding downEverest.* Lindgren is devoted to doing treks in wild andchallenging rivers in circumstances that haven't been donebefore. He's after a *pure* experience, and eschewspublicity and moneymaking. The irony is that he gets both.Ultimately, no matter how much publicity you want, it'sletting go of the need for it that will take you to placesthat perhaps Trump or even Lindgren have not gone.Download the fr.ee teleclass *How to Become a 60 SecondSoundbite Genius* to learn how to create soundbites thatreporters and audiences love, avoid committing the 3 deal-breakers that automatically eliminate most guests fromgetting on national TV shows, tell captivating stories toattract media and inspire audiences to buy.at:http://tinyurl.com/6j4qqCopyright (c) 2004 Susan Harrow, All Rights Reserved.
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