How,Keep,Your,Business,Healthy marketing How to Keep Your Business Healthy

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Can you imagine you're ninety years old and still hiking upmountains with your grandchildren, bench pressing more than mosttwenty year olds, and making millions of dollars?Recently Jack LaLanne, America's first TV fitness guru, turnedninety. Not only is he still sound of mind, in great shape, he'smade millions and is still earning more.How does he do it?You know it is important to eat your fruits and veggies,exercise regularly, avoid drinking and smoking and get enoughsleep to stay healthy. To that list Jack LaLanne would add, setclear goals, exercise with weights twice a week, avoid eatingbetween meals and keep your mind active.Of course you can't just eat well and skip the exercise or avoidthe drinking and smoking and skimp on sleep. Jack LaLanne isstill going strong at 90 because he does ALL the things requiredto stay healthy every day.Marketing your business requires the same comprehensive,disciplined approach Jack LaLanne uses to stay healthy at 90. Toattract new clients and retain existing ones you need to setgoals, target a need, get attention, prompt action, grow yournetwork, establish credibility, provide a solution, follow up,demonstrate value and stay in touch.These are the ten essential steps to marketing your business.Like a staircase, the steps are connected and you need to putthem together in the proper sequence and use each of themregularly. A common marketing mistake is to focus on just one ortwo of the above steps and hope for the best.Joan, who owns a sports facility, called last week about heradvertising campaign. It was costing her significant dollars butwasn't translating into new clients. What was the problem?Advertising can help get attention but to be effective it needsto be focused on clients' needs and prompt them to action. Joan's advertising was focused on her solution, not onprospects' needs resulting in a disappointing response. Onceshe rewrote her ads to target prospects' needs, her responserates and business revenue increased.Larry's promotional efforts were working but he wasn't havingsuccess translating all the attention he was getting intodollars and cents. Thanks to top search engine positioning andhundreds of links to his web site, thousands of people werevisiting his site each day. Yet, on average, only five peopleper day were contacting him about his services. Larry was doinga great job of getting attention but wasn't prompting hisprospects to action.Your Marketing FitnessYou can have a steady flow of new prospects and clients eachmonth if you adopt a healthy marketing strategy. Here's how.1. Set GoalsRegularly review your marketing. Assess what's working and whatisn't and set objectives for lead generation, client acquisitionand retention.2. Target a NeedFocus your ads, your elevator speech and your marketing copy onprospects' concerns.3. Get AttentionProspects need to know that you exist before they will contactyou.4. Prompt ActionIn order to get prospects to give you their contact information,inquire about your services or buy your products, prompt them toaction. Use your marketing copy and your offers to get prospectsto call you, visit your web site or your store, and buy yourproducts and services.5. Grow Your NetworkThe more qualified leads you have, the better.6. Establish CredibilityYou need to demonstrate your competence and convince prospectsto trust you before they'll make a purchase.7. Follow UpOld leads are cold leads. Follow up when leads are fresh. Whenpeople contact you, send an immediate email response and givethem a call within 24 hours.8. Provide a SolutionMake sure your products and services are the solution to yourprospects’ problems.9. Demonstrate ValueIf you want someone to buy, they need to understand thebenefits.10. Stay in TouchDon't let prospects forget you when they need you and are readyto buy.If you increased the time you spent working out each day andimproved your diet, you'd start to see a difference in a coupleof weeks. You’d be stronger and healthier.Marketing is the same. You need to do all the right thingsconsistently. Start using these ten marketing steps and in acouple of weeks you'll start to see a change. You'll find moreprospects contacting you and a steady increase in revenue.Whether you want to be fit and profitable at 90 or not you canlearn from Jack LaLanne’s continued health and prosperity. Itjust takes some discipline and knowledge. Apply both to keepyourself and your business in good health.