Increase,Sales,Flying,Under,Yo marketing Increase Sales By Flying Under Yor Prospects "Radar

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How do you persuade someone to do what you want them to do? A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system of "radar defenses" against the daily bombardment of marketing messages? Take a minute and count up the advertising methods which fight, for your attention (and money) every day. Just the basic list includes: · Yellow page ads · Newspaper and magazine ads · Postcards, catalogs, and direct mail circulars in your "snail mail" box · Radio pitches interrupting the flow of your favorite songs· TV ads - about 20 minutes worth per hour now· Hundreds of storefronts, "mega" malls, and strip malls · Highway billboards by the thousands · Circulars hung on your doorknob· Illegal signs on stop signs and telephone poles · Legitimate email messages · Spam email or UCE (unsolicited commercial email) Just these 11 sources can overwhelm your brain withmarketing messages. Like trapped rats, people developdefenses against this never-ending onslaught. They throw upa wall or a "radar defense" that goes into action the minutethey smell a "pitch" or a sales job. Don't blame them. Weall do it! So how can you get around this psychological wall againstthe constant sales and marketing messages? Well, the answerdoes NOT lie in hitting people with more frequent andobnoxious advertising or sly, sneaky tactics. You might getthem to trust you for a minute, but it will backfire in thelong run. You must do two things instead: 1. First, you must establish credibility for yourself andyour business as an expert. 2. Second, you must reduce their fears about doing businesswith you. Doing these two things will get you past their defenses andallow you the opportunity to persuade them to buy yourproduct. So how do you accomplish these two "simple" things? Whatwill win someone's attention, raise your credibility, andlower their fear factor all at the same time? The one-wordanswer really applies to most everyone. Trust! If a seller can get behind your defenses with informationwhich makes you trust them, then that credibility will carryover into a sale much of the time. How can you get this credibility? Well, take this next fact as online marketing "gospel," formany people have proven its effectiveness. Fact: Publishing and promoting with free articles gives youone of the most powerful opportunities available to tip thebuyer's credibility scale in your favor. How can we prove this works? Quite easily actually. Take abreak from reading this and go check out a newspaper ormagazine for a minute. Which do you trust more, the ads or the articles? Mostpeople will choose the articles hands down. Why? Becausethe articles don't try to "sell" you anything. Instead, theyhand out useful information for educational or otherpractical purposes. Most of us grew up in a culture which says we can believeand "trust" what appears in the standard "news" or"information" format. In other words, if it appears inprint, then we can believe and trust the author. So go ahead! Use this lifetime of conditioning to youradvantage in selling your products and services! Very few things will create an atmosphere of trust andconfidence in people as reading one of your articles on asubject that greatly interests them. It shows you know yourbusiness. It also demonstrates you will do more than justtry to sell them something. Publishing articles literally lets you fly under theiradvertising "radar defenses." So remember these points when deciding whether or not to usearticles to promote your business: 1. Few things create as much trust and confidence in theminds of potential customers as reading an article you wroteon a subject which specifically and intensely intereststhem. 2. Articles establish credibility quickly because, right orwrong, we've all been trained to trust the "news." 3. An article, or series of articles, will differentiate youfrom the competition, who bombard people with nothing butsales messages. 4. Providing content-rich, non-sales-oriented articles willalso help build and solidify your relationship with existingcustomers so they give you repeat business. Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for using FREE articles to drive Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising! Click Here> http://the-easy-way.com/traffic.html