The,Reality,Search,Engine,Subm marketing The Reality of Search Engine Submissions

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Over the last few months, search engine submissions have changeddramatically. Now is the time to analyze the way we're submittingour Web pages and to rethink our submission strategies. Regretfully, I still see people paying big bucks to search enginesubmission services who will submit their pages to thousands ofsearch engines for one "low price." What they aren't told is thatthe act of "submitting" their pages has nothing to do with topsearch engine rankings. Even taking a step back, submittingdoesn't guarantee indexing. Fact: The majority of traffic to your site will come from themajor search engines like Google, Yahoo! search engine, and MSN.Therefore, submitting to "thousands" of search engines reallyisn't doing your site any good. Let's take a serious look at the reality of search enginesubmissions. Do we need to pay a submission service to submit ourpages to the search engines? Can the search engines find ourpages on their own, or do we have to pay them to index our pages?Let's look at the variables and try to save you some money. Search Engine Submissions . . . Ways to Submit Your Pages 1. Don't submit! Let the search engines find your pages throughlinks on other Web pages or Web sites. To be honest, this is my favorite, most "stress-free" way tosubmit to the search engines. Think about it. You create your Webpage and optimize it. You make sure to link TO the page fromanother page on your site, such as your site map. The idea isthat when the search engine spiders your site map, it should findthe link to your new page, visit the page, spider it, and indexit. Can I guarantee it will happen? Of course not. That's why youneed to monitor your spider traffic and your rankings to makesure that the page makes it into the search engine's index. Search engine spiders were created to SPIDER the Web. That'stheir "job" -- to crawl the Web and index new pages. I havealways found this method of "submitting" to be the mosteffective. 2. Submit pages through free add URL pages at the various searchengines. My main concern here is that the search engines have always saidthat over 90% of all submissions through free add URL pages isspam. I have never wanted my submissions to be lumped in therewith all of that spam. Therefore, I personally stay away from free add URL pages. Inparticular, I never submit to Google through its free add URLpage. 3. Use Overture's Site Match to submit to Yahoo!'s family ofsearch engines. Overture's Site Match(http://www.content.overture.com/d/USm/ays/bjump/sm.jhtml) hastaken the place of the old Inktomi, FAST, and AltaVista paidinclusion programs. However, Site Match isn't just a paidinclusion program -- it is also a cost-per-click program, withthe cost being based on the type of industry you're in. You pay aflat fee for your site to be reviewed, and then you pay a costper click as well. The paid inclusion spider crawls the pageevery 48 hours, so you're able to tweak it to try to get betterrankings. Site Match gets your pages into Yahoo! Web pages, FAST,AltaVista, Overture supplemental results, HotBot, and more, sothe visibility is certainly impressive. It's important to notethat Site Match pages are shown with the regular Yahoo! crawlerresults with no distinction between the two. If a page is important to you and you're having problems gettingit picked up by Yahoo!'s family of search engines, you may wantto consider Site Match. However, it can certainly get expensiveif you have a number of pages to submit. 4. Do we need software programs or search engine submissionservices that will submit our pages to thousands of searchengines for one "low price"? In a word -- NO! We've already learned that the majority of traffic comes from themajor search engines. Submitting to the important internationalor minor engines through a software program like WebPosition Gold3 (http://www.webposition.com/gold.htm) is a consideration. Butsubmitting to thousands of search engines, many of which are"free for all" Web sites (pure junk), won't benefit your site atall. Save your money! 5. All of this is fine and good, but what if the site is brandnew with no inbound links? Get your site listed in a directory such as Yahoo! Directory(http://www.yahoo.com/) or the Open Directory Project(http://dmoz.org). Then, spend some time finding a few sites thatwill agree to put links on their sites to yours. Are there any vertical search engines and directories in yourtopic area? Visit Search Engine Guide and search through theirtopical search engine directory:http://www.searchengineguide.com/searchengines.html So, take the stress-free approach with search engine submissionsand . . . 1) Link to all of your important pages from another page on yoursite. 2) Get inbound links from another site pointing to your site. 2) Let the major engines find your pages on their own. 3) Monitor your progress. If a search engine hasn't indexed oneof your pages, make sure to place additional links to that pagein the pathway of the spiders. Important Note: You may be using an SEO company to handle theoptimization of your Web pages, including your search enginesubmissions. Does this mean you're paying too much for those SEOservices? No. SEO work is extremely complex and time consuming,and a good search engine optimizer is helping to make your onlinebusiness a success. The purpose of this article is to educate youon search engine submissions in general, since so many peoplewrongly believe that the acting of submitting pages will getthose pages to the top of the search engine rankings. In Conclusion . . . So many Web site owners and SEOs make search engine submissionsmuch harder than they have to be. Take a deep breath, direct thespiders through your Web site to make sure they are able to findyour Web pages, and relax. Let the search engines do what they dobest . . . spider the Web! Article Tags: Search Engine Submissions, Search Engine, Engine Submissions, Search Engines, Engines Find, Make Sure, Site Match