Top,Three,Small,Business,Marke marketing Top Three Small Business Marketing Tips
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
1)The first step to a successful marketing campaigninvolves planning. Know what you're going to do, whenyou're going to do it, what your distinctive salesmessage is, what your competitive advantages are (fromthe customer's point of view), and how you're going to combine different strategies. Possessing this knowledgewill put you in an infinitely stronger position than if your marketing approach is in any way haphazard. Put your plan on paper and refine it every day. 2)Important principle: Prospective customers generallyneed to be exposed to your company name and marketing messagemultiple times before they can be persuaded to do business with you. Cautionary note: That does not mean it's advisable to make a long-term commitment to an untested advertising campaign. Reduce the risk and increase the likelihood of a successfuloutcome by first experimenting with different headlines, bulletted selling points, graphics, or themes to find an advertising concept or combination of elements that produces a solid response rate. Remember, though, that advertising is only a small segment of your overall marketing strategy. There are a myriad of other techniques -- many of which are inexpensive -- that can be used to effectively promote yourbusiness, increase your visibility, enhance your image, and reinforce your marketing message in the minds of your target audience. 3)Be prepared: Always have an up-to-date supply ofprofessional-looking business cards with you whereveryou go, and hand them out at every possible opportunity.A second key element of being prepared involves knowingexactly what you're going to say when someone asks youwhat business you're in or what you do for a living.Think of it as sort of a 20 second "conversationalcommercial". You don't want it to sound like a sales pitch, but you do want to radiate enthusiasm and putyour business in its most favorable light every timeyou talk about it. A third important aspect of being prepared is having a fresh supply of brochures at your office, briefcase, and car. When someone expresses interest in your services, that's a good opportunity to hand thema brochure or write down their address and promise to send them some information, including a well-written sales letter. To stay motivated and goal-oriented, think of a qualified lead as "a sale waiting to happen". While you can't convert all prospects to customers, you can continually bring in new business by acting on hidden (and obvious) marketing opportunities. © 2004 Optimal Marketing Communications
Top,Three,Small,Business,Marke