Six,Tips,Insure,Professional,A marketing Six Tips To Insure Professional Autoresponder Messages

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Being an online business owner for over ten years has givenme the opportunity to see a multitude of email messages,especially those from autoresponders. And as an owner ofan autoresponder service I have seen many messages that canbe classified anywhere from a disaster to highly professional.I am not going to get into evaluating the actual content ofmessages but simply how they look, what image they projectand based on my experience of having sent thousands ofmessages out over the years, some tips to getting more ofyour messages read.1. FormatThis seems to be one of the worst problems. Many people justtype up a message, load it in the autoresponder and let itgo out. Some of them go out and look like one big paragraph,others have intermittent lines going all the way across the pageand automatically wrapping. Others are full of spelling mistakes.They look very unprofessional to say the least.Every autoresponder message series that I make up, and I haveover twenty autoresponders working 24 hours a day, is preparedoffline in a text program, usually NotePad. I format them to55 to 60 characters per line including spaces and use a hardreturn(enter) at the end of each line and paragraph. Then I copyand paste it into my email program and send it to myself.This way I can see what it is going to look like and I can makeany adjustments it needs before I load it into my autoresponder.This also gives me a chance to check the spelling.2. Don't YellTyping words or entire phrases in caps has the impact of seemingyou are yelling and is used regularly in spam to get your attention.Many of the spam filters use capitalized words and phrases againstyou and may forward it directly to the junk box. I see caps usedthe majority of times in the subject line which is probably theworst place since the filters will probably flag it very quickly.3. Make Sure You Have Links To Your Site And That They WorkSo many times I see messages where there is a lot of informationand I get to the bottom of message and there was no link to thesales page or information site. In addition many links, whenclicked went to error pages because the link was not correctlyentered, especially those long affiliate links.Remember to test the links. I always check all the links afterI email myself the draft message by actually clicking on the links.I even do the link check when I am preparing my weekly newsletterto make sure all the advertiser links work properly.4. Refer to The Subscribers RequestIn todays email world, users are getting deluged with email.Many online surfers are out there requesting anything andeverything. So when they sign up for your autoresponder infothey might forget they requested it hours or days later whenthey check their email again.A good way to set up your message is to start your initial messagewith a short statement referring to their request. I usuallyuse something like in the first part of the message: "Hi Joe,thanks for requesting additional information regarding ourautoresponder services." (refer to whatever type info theyrequested)I think it is even a good practice to have the subject line of thefirst message refer to their request so that when they are scanningtheir email, it catches their attention. I have used somethinglike this: "Hi Joe - Here is the information regarding home businessopportunities you requested".I think also that if you have a series of messages going out overmany days, that you should refer to the prior message. Somethinglike "Hi Joe, two days ago I sent you information regarding thebenefits of joining xyz business and today I wanted to highlighttheir great income plan."It makes very good sense to tie the messages together, I thinkit is very professional and can have a positive impact. You caneven go the extra step of ending a message with something like,"Well that is it for today Joe, my next message will highlighthow we can work together to build your monthly income"5. Use Personalization TagsYou will notice in the examples above that I used "Hi Joe".Most if not all autoresponder services allow you to personalizeyour messages. Ours for instance has over twenty different tagsyou can use to personalize messages. The standard ones thatI always use are the first name and I always like to put thedate at the beginning of the message text.I believe that personalizing the messages will get more of themread and makes it sound more like a human being is contactingthem rather than strictly a machine. Of course you have to makesure that you collect their first name when you have themsubscribe to your autoresponder so that the first name is in theautoresponder data base so it can be merged into each message.6. Don't Write A BookThe best way to use an autoresponder is to highlight the benefitsof your service, business opportunity, product, book, etc. Don'ttry to sell everything from your autoresponder messages. Tease theprospect by giving them a little more in each message so that theywill go to your web site and get the details. You want them toclick through to your site. Let your site do the actual selling.Nothing turns me off more than receiving a message that is fouror five pages long with huge paragraphs and goes on and on. Plussome ISPs restrict the size of emails going through their system soyour prospect/subscriber may not even get all of it.Remember that your mailings are a reflection of your professionalismand can go a long way to contributing to your success. Article Tags: Autoresponder Messages, Information Regarding, First Name