The,New,WebPosition,Gold,Defin marketing The New WebPosition Gold 3 . . . Definitely Worth the Wait

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At the special request of my students, I've taken a long look atWebPosition Gold 3 (http://www.webposition.com), and I canhonestly say I'm amazed at how this software program has maturedand developed through the years. Let's take a tour of the most popular software program in thesearch engine marketing industry, and let's see "what's new" inWebPosition 3. The New Interface . . . When you first open the software, past users of WebPosition willbe surprised at the totally new interface. It's clean, simple,and quite appealing. You can still click on New or Open on thetop toolbar to start a new project or open an existing one, oryou can click on any of the icons on the left-hand side of thescreen. Important: If you experience any problems connecting to theInternet via WebPosition, try adding WebPosition to your acceptedprograms list in your firewall software. Or, you could trytemporarily disabling your firewall to see if it's related tothat. If you still have any problems, simply write [email protected]. WebPosition is well known for having a top-notch tech support department. Wordtracker Keywords . . . With WebPosition 3, you can now conduct keyword research withWordtracker right through WebPosition 3! If you don't have aWordtracker account, you'll be using the free trial version ofWordtracker, which means you'll be researching using the MSNsearch engine and Keyword Universe. If you have a Wordtrackeraccount, you can enter your Wordtracker username and password byclicking on the Edit menu on the WebPosition toolbar andchoosing, "Wordtracker Settings." Important: Since WebPosition 3 now has the Wordtracker keywordarea, if you have a Wordtracker account, should you cancel thataccount? No! Unless you're going to be happy with the free trialversion of Wordtracker, don't cancel your Wordtracker account.Instead, use the WebPosition 3 interface to pull up your existingWordtracker account. Reporter . . . Though this feature isn't new, my favorite part of WebPositionhas always been Reporter, and it still is. This one area is worththe cost of the entire software program. As search engine marketers, it's important to keep up with yoursearch engine rankings. You need to know which pages are rankingin the top 30 for which keywords. While it's important for you to know your rankings, remember thatyou don't need to check your rankings every day or even everyweek. Once a month or once every other week is sufficient. Use moderation! Don't check hundreds or thousands of keywordsacross several domains. Don't hammer the search engines. Rememberthat you're using their resources when you check rankings. Runranking reports at night PST. Page Critic . . . After creating your pages, you'll want to run them through asoftware program for some last minute checks. For example, is the page too long? Too short? Are you overusingyour keyword phrase? Underusing it? WebPosition 3 offers some very helpful suggestions that you maywant to consider. With WebPosition 3, they've introduced a "Generic Search Engine,"which I'm particularly pleased about. Over the last few years,many search engine marketers no longer create engine specificpages, so having a generic choice in Page Critic will beextremely helpful. Tip to make Page Critic easier to use: When you first begin usingPage Critic, you may find it easier to focus on the Page Averagessection only. Click on that tab at the top of the Page Criticresults. Go through each of the suggestions. But, if you can't make the change or if it doesn't work for you,move on. Don't spend hours stressing over it. If you want to workwith other sections of Page Critic after you get used to theprogram, you can certainly do so. But by cutting down on theamount of information you're focusing on in the beginning, youmay feel it's not as overwhelming. Mission Manager . . . I'm very impressed with this new addition to WebPosition! Butfirst, let me explain what "missions" are. Every time you work on a project in WebPosition, you're creatinga "mission." For example, when you run a ranking report on aparticular domain, you're running a Reporter "mission" on thatdomain. When you run a page through Page Critic, you're running a PageCritic "mission" on that page. Mission Manager lets you manage those missions from one centrallocation. I can see where this area will be particularly handyfor those people who manage several domains. You can see at aglance which missions are scheduled to be run and at what times. WebTrends Analytics . . . This one area of WebPosition is a little confusing, mainlybecause WebTrends has many different software and Web-basedsolutions. However, please don't let the choices stop you from tryingWebTrends. Analyzing the traffic to your site is a crucial "nextstep" to success for your online business, and WebTrends hasalways been a leader in log analysis solutions. In the beginning, why not try WebTrends On Demand, which is aWeb-based service where you're given a small amount of code tocut and paste to the bottom of each of your Web pages. When youwant to check your log files, you can log into their Web site.It's an easy-to-use, cost effective solution that you'llcertainly want to consider. (Trial version:http://www.netiq.com/webtrends/products/webtrends/trial.asp) Cost Remains the Same . . . One thing that has really impressed me is that WebPosition haskept the cost of this new version the same, though they certainlycould have justified a price increase. Plus, if you have acurrent version of WebPosition, you can upgrade at a 50%discount. Very fair! (Trial version:http://www.webposition.com/order/trial.asp) In Conclusion . . . WebPosition Gold 3 (http://www.webposition.com) has once againproven to be the leader in search engine marketing software. Thisexciting new software program deserves a long look by anyone inthe SEO industry. Article Tags: Webposition Gold, Software Program, Search Engine, Page Critic